Independent Banker - August 2024 - 38

a spring break getaway is visited by
his " future self, " complete with gray
hair. Future self informs the present
self that he's still working because
the present self didn't save enough
for retirement.
" Every time we show these videos,
we hear, 'Oh my gosh, that's me,' "
laughs Tanya Van Court, CEO and
founder of Goalsetter. " Even the
smartest consumers, if they are not
given fi nancial education, are on a path
to making terrible fi nancial decisions. "
Implementing gamification
Manasquan Bank in Manasquan, N.J.,
is partnering with Goalsetter to off er
fi nancial education tools, including a
debit card that parents can " freeze "
weekly if the child hasn't taken their
fi nancial literacy quiz.
" We teamed up with Goalsetter
because we're passionate about
teaching the alpha generation
the ropes of fi nancial literacy and
responsibility, " explains Catherine
Franzoni, senior EVP and COO of the
$3 billion-asset community bank. " The
apps are fun, and it's teaching good
habits and a mindset of the need to
save money for the future. ... We feel
this tool shows the alpha generation
and their parents that we believe in
them and will invest in them. "
WesBanco in Wheeling, W.Va., also
saw the need for tools that promote
better spending control, especially
" THE BASIC
CONCEPTS OF
BEHAVIORAL
ECONOMICS
ARE CONTROLLING
98% OF EVERYTHING
THAT HAPPENS. "
-DEVON KINKEAD, MICRONOTES.AI
38 /// ICBA Independent Banker // August 2024
/
among children.
" We saw that parents were
adopting nonfi nancial institutionbased
solutions to help their children
develop good fi nancial habits, "
recalls Jan Pattishall-Krupinski, EVP
and director of operations for the
$17.8 billion-asset community bank.
WesBanco responded by introducing
a debit card in two formats that
allows parents to oversee their child's
spending. " One format is for younger
children down to the age of eight
where the parent controls how and
where they spend, and another format
is available at the age of 13, " says
Pattishall-Krupinski. " [They] give both
parents and children some control. "
She adds that WesBanco sees this as
a way to win the loyalty of the younger
generation early on and, hopefully,
create generational continuance.
cAbove: Manasquan
Bank is working with the
financial education platform
Goalsetter-pictured above-
to engage younger customers.

http://www.MICRONOTES.AI

Independent Banker - August 2024

Table of Contents for the Digital Edition of Independent Banker - August 2024

Contents
Independent Banker - August 2024 - Cover1
Independent Banker - August 2024 - Cover2
Independent Banker - August 2024 - Contents
Independent Banker - August 2024 - 2
Independent Banker - August 2024 - 3
Independent Banker - August 2024 - 4
Independent Banker - August 2024 - 5
Independent Banker - August 2024 - 6
Independent Banker - August 2024 - 7
Independent Banker - August 2024 - 8
Independent Banker - August 2024 - 9
Independent Banker - August 2024 - 10
Independent Banker - August 2024 - 11
Independent Banker - August 2024 - 12
Independent Banker - August 2024 - 13
Independent Banker - August 2024 - 14
Independent Banker - August 2024 - 15
Independent Banker - August 2024 - 16
Independent Banker - August 2024 - 17
Independent Banker - August 2024 - 18
Independent Banker - August 2024 - 19
Independent Banker - August 2024 - 20
Independent Banker - August 2024 - 21
Independent Banker - August 2024 - 22
Independent Banker - August 2024 - 23
Independent Banker - August 2024 - 24
Independent Banker - August 2024 - 25
Independent Banker - August 2024 - 26
Independent Banker - August 2024 - 27
Independent Banker - August 2024 - 28
Independent Banker - August 2024 - 29
Independent Banker - August 2024 - 30
Independent Banker - August 2024 - 31
Independent Banker - August 2024 - 32
Independent Banker - August 2024 - 33
Independent Banker - August 2024 - 34
Independent Banker - August 2024 - 35
Independent Banker - August 2024 - 36
Independent Banker - August 2024 - 37
Independent Banker - August 2024 - 38
Independent Banker - August 2024 - 39
Independent Banker - August 2024 - 40
Independent Banker - August 2024 - 41
Independent Banker - August 2024 - 42
Independent Banker - August 2024 - 43
Independent Banker - August 2024 - 44
Independent Banker - August 2024 - 45
Independent Banker - August 2024 - 46
Independent Banker - August 2024 - 47
Independent Banker - August 2024 - 48
Independent Banker - August 2024 - 49
Independent Banker - August 2024 - 50
Independent Banker - August 2024 - 51
Independent Banker - August 2024 - 52
Independent Banker - August 2024 - 53
Independent Banker - August 2024 - 54
Independent Banker - August 2024 - 55
Independent Banker - August 2024 - 56
Independent Banker - August 2024 - 57
Independent Banker - August 2024 - 58
Independent Banker - August 2024 - 59
Independent Banker - August 2024 - 60
Independent Banker - August 2024 - 61
Independent Banker - August 2024 - 62
Independent Banker - August 2024 - 63
Independent Banker - August 2024 - 64
Independent Banker - August 2024 - 65
Independent Banker - August 2024 - 66
Independent Banker - August 2024 - 67
Independent Banker - August 2024 - 68
Independent Banker - August 2024 - 69
Independent Banker - August 2024 - 70
Independent Banker - August 2024 - 71
Independent Banker - August 2024 - 72
Independent Banker - August 2024 - 73
Independent Banker - August 2024 - 74
Independent Banker - August 2024 - 75
Independent Banker - August 2024 - 76
Independent Banker - August 2024 - 77
Independent Banker - August 2024 - 78
Independent Banker - August 2024 - 79
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Independent Banker - August 2024 - Cover3
Independent Banker - August 2024 - Cover4
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https://www.nxtbook.com/mspc/independentbanker/april2024
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https://www.nxtbook.com/mspc/independentbanker/february2024
https://www.nxtbook.com/mspc/independentbanker/january2024
https://www.nxtbook.com/mspc/independentbanker/december2023
https://www.nxtbook.com/mspc/independentbanker/november2023
https://www.nxtbook.com/mspc/independentbanker/october2023
https://www.nxtbook.com/mspc/independentbanker/september2023
https://www.nxtbook.com/mspc/independentbanker/august2023
https://www.nxtbook.com/mspc/independentbanker/july2023
https://www.nxtbook.com/mspc/independentbanker/june2023
https://www.nxtbook.com/mspc/independentbanker/may2023
https://www.nxtbook.com/mspc/independentbanker/april2023
https://www.nxtbook.com/mspc/independentbanker/march2023
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https://www.nxtbook.com/mspc/independentbanker/january2023
https://www.nxtbook.com/mspc/independentbanker/december2022
https://www.nxtbook.com/mspc/independentbanker/november2022
https://www.nxtbook.com/mspc/independentbanker/october2022
https://www.nxtbook.com/mspc/independentbanker/september2022
https://www.nxtbook.com/mspc/independentbanker/august2022
https://www.nxtbook.com/mspc/independentbanker/july2022
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https://www.nxtbook.com/mspc/independentbanker/may2022
https://www.nxtbook.com/mspc/independentbanker/april2022
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https://www.nxtbook.com/mspc/independentbanker/february2022
https://www.nxtbook.com/mspc/independentbanker/january2022
https://www.nxtbook.com/mspc/independentbanker/december2021
https://www.nxtbook.com/mspc/independentbanker/november2021
https://www.nxtbook.com/mspc/independentbanker/october2021
https://www.nxtbook.com/mspc/independentbanker/september2021
https://www.nxtbook.com/mspc/independentbanker/august2021
https://www.nxtbook.com/mspc/independentbanker/july2021
https://www.nxtbook.com/mspc/independentbanker/june2021
https://www.nxtbook.com/mspc/independentbanker/may2021
https://www.nxtbook.com/mspc/independentbanker/april2021
https://www.nxtbook.com/mspc/independentbanker/march2021
https://www.nxtbook.com/mspc/independentbanker/february2021
https://www.nxtbook.com/mspc/independentbanker/january2021
https://www.nxtbook.com/mspc/independentbanker/december2020
https://www.nxtbook.com/mspc/independentbanker/november2020
https://www.nxtbook.com/mspc/independentbanker/october2020
https://www.nxtbook.com/mspc/independentbanker/september2020
https://www.nxtbook.com/mspc/independentbanker/august2020
https://www.nxtbook.com/mspc/independentbanker/july2020
https://www.nxtbook.com/mspc/independentbanker/june2020
https://www.nxtbook.com/mspc/independentbanker/may2020
https://www.nxtbook.com/mspc/independentbanker/april2020
https://www.nxtbook.com/mspc/independentbanker/march2020
https://www.nxtbook.com/mspc/independentbanker/february2020
https://www.nxtbook.com/mspc/independentbanker/january2020
https://www.nxtbook.com/mspc/independentbanker/december2019
https://www.nxtbook.com/mspc/independentbanker/november2019
https://www.nxtbook.com/mspc/independentbanker/october2019
https://www.nxtbook.com/mspc/independentbanker/september2019
https://www.nxtbook.com/mspc/independentbanker/august2019
https://www.nxtbook.com/mspc/independentbanker/july2019
https://www.nxtbook.com/mspc/independentbanker/june2019
https://www.nxtbook.com/mspc/independentbanker/may2019
https://www.nxtbook.com/mspc/independentbanker/april2019
https://www.nxtbook.com/mspc/independentbanker/march2019
https://www.nxtbook.com/mspc/independentbanker/february2019
https://www.nxtbook.com/mspc/independentbanker/january2019
https://www.nxtbook.com/mspc/independentbanker/december2018
https://www.nxtbook.com/mspc/independentbanker/november2018
https://www.nxtbook.com/mspc/independentbanker/october2018
https://www.nxtbook.com/mspc/independentbanker/september2018
https://www.nxtbook.com/mspc/independentbanker/august2018
https://www.nxtbook.com/mspc/independentbanker/july2018
https://www.nxtbook.com/mspc/independentbanker/june2018
https://www.nxtbook.com/mspc/independentbanker/may2018
https://www.nxtbook.com/mspc/independentbanker/april2018
https://www.nxtbook.com/mspc/independentbanker/march2018
https://www.nxtbook.com/mspc/independentbanker/february2018
https://www.nxtbook.com/mspc/independentbanker/january2018
https://www.nxtbook.com/mspc/independentbanker/december2017
https://www.nxtbook.com/mspc/independentbanker/november2017
https://www.nxtbook.com/mspc/independentbanker/october2017
https://www.nxtbook.com/mspc/independentbanker/september2017
https://www.nxtbook.com/mspc/independentbanker/august2017
https://www.nxtbook.com/mspc/independentbanker/july2017
https://www.nxtbook.com/mspc/independentbanker/june2017
https://www.nxtbook.com/mspc/independentbanker/may2017
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