Independent Banker - December 2019 - 45
Vista Bank is led by (from left) chief
financial off icer Robert Bruce,
president and CEO John D. Steinmetz
and Dallas president Tony Stephenson.
she adds, because they feel they are being treated that
same way.
Vista Bank supports its employees through a variety of
programs, such as LOVE, or Leaning On Vista in times
of Emergency. Through the program, employees can
apply for fi nancial assistance to help with an unexpected
or challenging expense, or employees can nominate a
colleague confi dentially. LOVE has provided fi nancial
assistance for a number of issues, from medical bills to
home repairs following severe storms. " It's a way that we
can reach out and help our employees, not just in a work
setting, but in a home setting as well, " Holly says.
Other examples of that commitment to employees
include a profi t-sharing program and eff orts to reduce
out-of-pocket healthcare expenses. Vista Bank pays
for a majority of healthcare insurance costs and also
contributes $1,200 per year to an individual's healthcare
savings account to help keep healthcare aff ordable for both
individuals and families.
" I have always believed that loyalty has a direct
correlation with a company's long-term success, " Steinmetz
says. " 'People fi rst' is a very intentional approach that is a
commitment at every level within the company. "
-Beth Mattson-Teig
Vista Bank's
Vista Bank embraces an inverted pyramid structure
that puts employees at the top, followed by clients
and then shareholders.
" The thinking behind that is that by taking care of
our people, they will take care of the clients, " says
John D. Steinmetz, CEO and president at Vista Bank
in Dallas, Texas. " In turn, we will continue to exceed
our shareholders' expectations. "
He says that even as automation and artificial
intelligence continue to move into the banking
industry and change the way banks operate, it's
important to remember the critical role that people
play in the success of any business.
" Regardless of the size of an organization or the
industry it serves, it is important to never forget that
it's people who get the job done, " Steinmetz says.
Hiring the right people and investing in them is an
important part of growth, and that growth in turn
helps to attract the best in the industry, he adds.
independentbanker.org Q 41
http://www.independentbanker.org
Independent Banker - December 2019
Table of Contents for the Digital Edition of Independent Banker - December 2019
Table of Contents
Independent Banker - December 2019 - Intro
Independent Banker - December 2019 - Cover1
Independent Banker - December 2019 - Cover2
Independent Banker - December 2019 - Table of Contents
Independent Banker - December 2019 - 2
Independent Banker - December 2019 - 3
Independent Banker - December 2019 - 4
Independent Banker - December 2019 - 5
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Independent Banker - December 2019 - Cover3
Independent Banker - December 2019 - Cover4
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