By Bridget McCrea Photo by Anne Silvis Bank branch design is more than just aesthetics. It's what sets the tone for every customer who visits that location. These community banks have thought outside the teller line to build spaces that make room for both technology and the human touch. B SAbove: Williamstown Bank draws in traff ic by off ering donation-based coff ee services at its branches' The Giving Cup shop. Pictured: President and CEO Sharon Anderson (right) enjoys a cup with customer Doug Thorpe of financial advisory firm Bennon & Thorpe. ank branches no longer have to consist of a lobby with a teller line and desks for bankers. As customer preferences and banking behaviors have evolved, smart community banks are creating " customer experiences " with the help of innovative bank design, technology and a willingness to try out some new concepts. Open-concept fl oor layouts, welcoming design aesthetics, iPad-equipped tellers who walk out and meet customers as they come through the door, and tech-enabled teller stations are a few of the ways ICBA members are creating more inviting, personalized experiences. These moves also help community banks solidify their spots as customer service-oriented institutions, diff erentiate themselves from the competition and build stronger relationships with their customers. independentbanker.org // 51http://www.independentbanker.org