Independent Banker - February 2020 - 52

careful about how you manage those industries
because if the economy slows, there can be some
tremendous swings in those sectors. "
Limited to smaller loan deals due to its size,
Winter Park National Bank works to develop
participation relationships that help it to
close those gaps. It also has to balance out
the regulatory costs of staying in business by
factoring in IT, cybersecurity and other inherent
costs to running a community bank.
" You really have to run effi ciently on the
expense side, " Dotherow says, " and make that
happen with fewer people, each of whom has to
wear multiple hats. "
INCREASING MARKET SHARE
Like the city itself, Orlando's community
banking landscape has fl ourished and evolved
over the past decade, according to Joe Losch,
Orlando market president at $17.8 billion-asset
Ameris Bank in Atlanta. For example, deposits
held in banks in the Orlando MSA have grown
Seacoast Bank:
strengthening Florida's Communities
Seacoast Bank, one of the largest community banks in Florida, remains under the direction
of the family that founded it nearly 95 years ago. The $7 billion-asset community bank in
Stuart, Fla., has 49 locations and is led by CEO Denny Hudson, whose grandfather started it
during the Great Depression.
" We've survived lots of ups and downs from that point to today and we're doing really
well, " Hudson says. " We're profitable, we're posting growth, we love the Florida economy. It's
a terrific place to be. "
Asked to reveal the community bank's secret sauce, he says it really comes down to the
people running the organization and their commitment to serving customers while also
achieving Seacoast Bank's mission. That mission is to help people improve their lives
while also building stronger communities.
" We were founded in a community that had been without any bank due to the
severe downturn in Florida that actually preceded the Depression, " Hudson says. " It
was important to get a banker that understood the economy has ups and downs,
and who could run the bank in a conservative fashion. It needed to be able to
protect depositors and, in so doing, protect the community. "
That mission hasn't wavered since 1926 and has served
Seacoast Bank well, according to Hudson, who sees
great potential in the Orlando market-and beyond-for
community bankers who take a similar, customer-centric
approach. He adds: " Part of our mission is
helping communities become stronger,
and there's no better role to play than
that as a community bank. "
52 Q ICBA Independent Banker Q February 2020

Independent Banker - February 2020

Table of Contents for the Digital Edition of Independent Banker - February 2020

Table of Contents
Independent Banker - February 2020 - Intro
Independent Banker - February 2020 - Cover1
Independent Banker - February 2020 - Cover2
Independent Banker - February 2020 - Table of Contents
Independent Banker - February 2020 - 2
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Independent Banker - February 2020 - Cover3
Independent Banker - February 2020 - Cover4
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