Independent Banker - January 2020 - 74

CONNECTIONS
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Tell your community bank's
story in 2020
In the new year, make a resolution to amplify your
community bank's voice. ICBA has the resources to
help, provided exclusively to members at no cost.
new year brings new opportunities to share your
story with your community. With more platforms than
ever before to get your message out there, ICBA off ers tips
for getting started or furthering your connections with existing
and potential customers and media.
Every community bank has its own story to tell. They're
helping their customers achieve their fi nancial and business
goals while enriching their communities through reinvestment.
And they're adopting new technologies and off ering
the latest services to meet customers' evolving fi nancial
services needs-all of which speaks to the invaluable role
community banks serve in helping to keep their local economies
thriving.
This is where ICBA's Marketing & Communications " Tell
Your Story " Toolkit can help. This assortment of resources,
found at icba.org/marketingtoolkit and available exclusively
to ICBA members, can help you build brand awareness
and spread the positive story of community banking.
Three marketing tools for banks
The toolkit includes an editorial calendar to help with
year-round planning and features customizable press
releases, op-eds and blogs, along with sample social
media posts and graphics, to help you get started. In
addition, there are several infographics and tip sheets
tailored to seasonal events and holidays to help you take
advantage of these important dates.
Once you've crafted your narrative, you'll want to
package the information using ICBA's tips for engaging
and working with local and national media to grab attention
and secure an interview to share your unique story.
So, you've got the interview, now what? Tips and practices
outlined in the media guide can help bank employees
make the most out of their interview, from how to stay on
message to what to wear for a broadcast interview.
74 Q ICBA Independent Banker Q January 2020
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And with ICBA's social media section, you'll learn about
the diff erent social media channels and how best to utilize
them. You'll also be able to use sample social media posts
and imagery that make it easy to get started with or bolster
your existing content for platforms like Facebook, LinkedIn,
Twitter and Instagram.
" Your community bank has a unique story worth telling,
because what you do makes a tremendously positive
impact on your
customers and the
communities you
serve, " says Rebeca
Romero Rainey,
ICBA president and
CEO. " We encourage
you to leverage
this valuable ICBA
member resource
as you market your
bank and spread
your message with
key audiences at the
local level. "
Free social media monitoring
If you're an ICBA member, you
have access to ICBA Social
Media Monitor. This free
benefit will show you who is
talking about your community
bank by pulling together
relevant social media posts,
news stories, blogs and more
into one alert email. Go to
icba.org/marketingtoolkit to
sign up for the service.
http://www.icba.org/marketingtoolkit http://www.icba.org/marketingtoolkit
Independent Banker - January 2020

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