Independent Banker - July 2024 - 48

A high-functioning digital platform is no longer an
added perk for bank customers-it's the standard.
That's why these community banks made the jump
and revamped their digital experiences to meet the
needs of a wider customer base.
BY JEN A. MILLER
Put your best
face forward
A
ccording to FIS, 50% of customers abandon a
digital loan application if it takes more than
three to fi ve minutes to complete.
" As consumers, we still think about our experiences
with Apple, our experiences with Amazon, and want
to apply that to every other e-commerce experience
we have, " says Charles E. Potts, ICBA executive vice
president and chief innovation offi cer. While bankers may
not think about a loan or a checking account as something
to shop for, that's what potential and current customers
do. And to meet customers' expectations, community
banks must upgrade their digital experiences.
" We're at the point that having the best possible digital
experience is no longer just a cool thing that sets you
apart from your competitors, " says Joshua Jordan, digital
engagement director at fi nancial technology company
Jack Henry. " It's table stakes. "
°
48 // ICBA Independent Banker // July 2024

Independent Banker - July 2024

Table of Contents for the Digital Edition of Independent Banker - July 2024

Contents
Independent Banker - July 2024 - Cover1
Independent Banker - July 2024 - Cover2
Independent Banker - July 2024 - Contents
Independent Banker - July 2024 - 2
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Independent Banker - July 2024 - Cover3
Independent Banker - July 2024 - Cover4
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