Independent Banker - June 2017 - 80

15
Quick fact
» In February 2015, First National
Bank announced its " Dream First "
vision, which challenges bank
employees, customers, banking
partners and community organizations
to be " courageously
optimistic " and to " dream big, " to
create an atmosphere of " motivation,
enthusiasm and service. "
IB: Why did First National Bank launch its
" Dream First " vision?
McKim: At its core, our vision as a bank is to listen to
each other and to collaborate to help Mainers achieve
their dreams. We're empowering our employees to
help make our customers' dreams come true, whether
that's purchasing their fi rst home or car, opening a
business or planning for retirement. It's also about
being active in the community and believing that
together we can effect positive change.
IB: Does your background have anything to do
with your passion for optimism?
McKim: I grew up in a small town. My mother
died when I was three, and my father wasn't really
involved in my life, so my brother, sister and I were
raised by our grandmother, who had already raised
seven of her own children. She lived on her Social
Security check, so Spam and cold potatoes were common
meals. We never thought of ourselves as poor.
However, the experience did teach me to be optimistic
about the future.
IB: What are some of the elements of the
" Dream First " effort?
McKim:We have created a print, television and
radio advertising campaign focused on tenacious
optimism, with images and stories of people fulfi lling
their dreams. We also created a " Dream First "
rewards campaign, an initiative to keep people
shopping locally. Local businesses can sign up
and then offer discounts to our customers, which
encourages our customers to shop at these local
businesses. The speed at which businesses are signing
up has been amazing.
IB: What kinds of results are you seeing?
McKim:We have seen customers with shop local
discounts of over $50 in a given month. Employees
and customers are becoming swept up in the concept.
People seem to want to do business with us because
of the way we are approaching our communities. We
experienced record earnings in 2014, then again in
2015, and once again in 2016.
-William Atkinson
minutes with ...
TONY MCKIM
President and CEO of the $1.7 billion-asset
First National Bank in Damariscotta, Maine
PHOTO: SEAN ALONZO HARRIS

Independent Banker - June 2017

Table of Contents for the Digital Edition of Independent Banker - June 2017

Table of Contents
Independent Banker - June 2017 - Intro
Independent Banker - June 2017 - Cover1
Independent Banker - June 2017 - Cover2
Independent Banker - June 2017 - Table of Contents
Independent Banker - June 2017 - 2
Independent Banker - June 2017 - 3
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Independent Banker - June 2017 - Cover3
Independent Banker - June 2017 - Cover4
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