Independent Banker - June 2021 - 56

BANKING ON THE
BOOSTING THE ARTS IS A NATURAL
EXTENSION OF THE COMMITMENT
MANY COMMUNITY BANKS MAKE
TO THEIR COMMUNITIES. FOR SOME
INSTITUTIONS, THIS WORK IS ABOUT
CHAMPIONING THE WORK OF LOCAL
CREATIVES. FOR OTHERS, IT'S PART
OF THEIR BRAND. HERE'S HOW
SEVERAL COMMUNITY BANKS ARE
ENGAGING ART AND ARTISTS IN
THEIR OWN WAYS.
fBY ROSHAN MCARTHUR
Community banks are the engines driving small businesses of all kinds.
One type of small business that's receiving more recognition in recent years
is the creative sector, which includes some 4% of all U.S. businesses and
employs roughly 3.5 million Americans. Beyond the numbers, creatives
have the ability to bring communities together-something they share with
community banks.
Investing in the arts may not always seem like the most obvious choice
for some community banks, however. When Merchants and Planters Bank
decided to help sponsor a local arts festival 12 years ago, the idea was met
with some skepticism.
" When people think about a very small town in rural Arkansas that's
farming-dominated, the first thing that comes to mind probably isn't
an arts festival, " says Tara Salinas, vice president of marketing at the
$300 million-asset community bank in Newport, Ark. " There were a lot
of naysayers, but the bank felt it was a valid vision and it would offer

Independent Banker - June 2021

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Table of Contents
Independent Banker - June 2021 - Intro
Independent Banker - June 2021 - Cover1
Independent Banker - June 2021 - Cover2
Independent Banker - June 2021 - Table of Contents
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