JUNE 2023 5 Flourish 7 From the Top IN EVERY ISSUE CURRENCIES ¡ Photo News: Texas First Bank lends a hand ¡ Defining Finance: What is embedded finance? ¡ Media Memo: Trust and inspiration lead to greatness ¡ The Ledger: Customer-centric tech ¡ History Lesson: Coining women's history 11 22 PORTFOLIO 14 Paid marketing: A boost for your bank Create valuable, targeted campaigns for potential customers. 62 CONNECTIONS 58 Trailblazer Cedar Rapids Bank & Trust specializes in succession planning with its retail business customers. 62 Community Spirit Bankers Trust offers local artists exposure by displaying their work at its branches. 64 Member Benefits ICBA's Compliance Vault offers a fountain of compliance knowledge. 66 Listen Up Why cybersecurity is no longer just an IT issue 68 Out of Office Loren Brown soars through the air as both a pilot and a skydiver. 17 Innovation Station The importance of curiosity 18 Fighting synthetic identity fraud Find out what tools and solutions your community bank needs to detect this type of fraud. 20 Leadership at All Levels How to work the room 22 How to see the value of customer complaints The lessons you can learn from customer experiences 24 Portfolio Management Analyzing a wide range of market prices 26 How cloud banking benefits customers What perks come with implementing cloud banking? 28 Checks & Balances August recess advocacy tips Connect with ICBA @icba facebook.com/icbaorg linkedin.com/company/icba youtube.com/user/ communitybankchannel @banklocally @myicba 2 // ICBA Independent Banker // June 2023http://www.youtube.com/user/communtybankchannel http://www.youtube.com/user/communtybankchannel http://www.facebook.com/icbaorg http://www.linkedin.com/company/icba