Independent Banker - March 2019 - 56

as president and CEO was a homecoming for
Kennedy. His family has lived in Zachary, a city
of 17,000, since its founding in the late 19th
century as a busy railroad depot. Today, the
town, located 16 miles outside Baton Rouge,
boasts the top-rated public school district in the
state. That, along with the opportunities that
go with a strong petrochemical industry, and
proximity to the state's capital and Louisiana
State University, has helped the community
grow, Kennedy says.
Bank of Zachary is primarily retail, with its
loan portfolio split down the middle between
one- to four-family residential mortgages and
small-business lending, mostly to mom-andpop
operations. The bank has two locations in
Zachary and one in Baton Rouge.
A call to advocacy
Above: Kennedy with Mark Marionneaux, who succeeded him as president and
CEO of Bank of Zachary. Below: Kennedy with ICBA president and CEO Rebeca
Romero Rainey and outgoing ICBA chairman Tim Zimmerman at the White House.
While the basics of community banking have
remained the same over Kennedy's career,
the environment in which community banks
operate has changed. Now, between the lack
of boundaries and
the common bond for
credit unions essentially
erased, community
banks have to do
more to keep up-and
speak up.
Kennedy has become
a pro at doing just
that. He's testified on
behalf of ICBA at a
Senate Small Business
Committee hearing
on how the regulatory
burden is restricting
community bank loans
to small businesses and
hindering economic
" Our industry is
alive and well.
I don't know of
any M&A firm
that's 114 years
old. We've been
around for a long
time and intend
to stay around
for a long time. "
growth-a cause that remains a top priority
for Kennedy and Bank of Zachary. He and the
community bank joined ICBA's Equifax lawsuit,
which was designed to address the long-term
damage to community banks posed by the
breach of 145.5 million consumer records and
209,000 payment cards. He's also worked to
understand the millennial mindset, finding
56 Q ICBA Independent Banker Q March 2019

Independent Banker - March 2019

Table of Contents for the Digital Edition of Independent Banker - March 2019

Table of Contents
Independent Banker - March 2019 - Intro
Independent Banker - March 2019 - Cover1
Independent Banker - March 2019 - Cover2
Independent Banker - March 2019 - Table of Contents
Independent Banker - March 2019 - 2
Independent Banker - March 2019 - 3
Independent Banker - March 2019 - 4
Independent Banker - March 2019 - 5
Independent Banker - March 2019 - 6
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Independent Banker - March 2019 - Cover3
Independent Banker - March 2019 - Cover4
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