Independent Banker - March 2021 - 52
" I'VE FOUND THAT MOST SOCIAL MEDIA
MANAGERS [AT OTHER BANKS] LOVE TO
TALK ABOUT WHAT THEY'RE DOING, AND
THEY'RE HAPPY TO SHARE. "
-Tim Martinson, North American Banking Company
and provides content about what's
happening at their branches.
" We always say that people bank
with people, so we know our own
employees, and their connections in
the community can do so much to
get others engaged, " Bartholomew
says. " They're asked to share, retweet,
comment and like posts, which boosts
our algorithm and helps us to be
more successful. "
Avidia Bank has a formal advocacy
and social selling program to help
employees connect with customers.
" We've found that 89% of enrolled
employees participate with our social
messaging on a weekly basis, " Cwieka
says. " If we see that adoption rate
dipping, we might engage them with
a contest and some prizes, but usually
it's just that they love participating. I
share a monthly social media report
that includes the top five most active
employees on a leaderboard, and they
love to be on it. "
4
Learn from your peers
Make sure that your own
off-hours scrolling includes
people and other banks
whose work you admire.
" Benchmark what other banks are
doing, and when you like what you
see, also follow their social media
managers, " Martinson says. " If I see
a post that's intriguing, I'll reach
out and ask them to tell me about it,
if they feel comfortable doing that.
I've found that most social media
managers love to talk about what
they're doing, and they're happy
to share. "
Expanding your horizons beyond
the financial community can help you
with additional inspiration. " Look at
other people's Instagrams and follow
influencers who are in businesses
besides banking, " Cwieka says.
" Maybe you'll see a really cool grid
design or a custom filter that catches
your eye. "
5
52 Q ICBA Independent Banker Q March 2021
Post at the right time
A few years back, the
internet was clogged with
charts showing the perfect
time of day to post content,
platform by platform.
It turns out that they weren't very
helpful, since every business, time
zone and market are unique. If you
read somewhere that posting at
8:36 a.m. on a Thursday guarantees
your tweet will be seen by everyone,
you might want to reconsider your
posting strategy.
Independent Banker - March 2021
Table of Contents for the Digital Edition of Independent Banker - March 2021
Table of Contents
Independent Banker - March 2021 - Cover1
Independent Banker - March 2021 - Cover2
Independent Banker - March 2021 - Table of Contents
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