Independent Banker - March 2022 - 76
CONNECTIONS INNOVATION CONVERSATIONS
Kimberly Kirk
Kathryn Murph
More from Kim
Kimberly Kirk was a guest on
a recent episode of ICBA's
Communities of Innovation
podcast, talking about finding
and keeping talented staff .
Find it at icba.org/podcast or
wherever you get your podcasts.
Small solutions, big results
A digital off ice solutions provider needed critical support with its daily processes in the wake of the pandemic.
When major financial institutions proved ineff ective, a Georgia community bank stepped up to the plate with its
own accessible blend of virtual and tech resources. By Colleen Morrison
C
ommunity banks have for years
been making innovation a
priority. In fact, " high-tech, hightouch "
has emerged as a mantra for
the industry. But how that concept
translates to daily operations
depends on a community bank's
unique business approach.
For example, the answer to an
innovation challenge may require
fewer shiny solutions in favor of a
strategic process shift, according
to Kimberly Kirk, executive vice
president and chief operations offi cer
at $2 billion-asset Queensborough
National Bank and Trust Co., in
Louisville, Ga.
" Innovation is process-driven, "
says Kirk. " It doesn't have to be
some big, massive thing. It's small
things every day that help our
customer experience. "
That certainly fi ts the bill for
Queensborough customer Kathryn
Murph, who turned to the bank
during the pandemic when she
74 Q ICBA Independent Banker Q March 2022
needed deeper support for her
company, ABR Digital Offi ce
Solutions. Over the years, ABR has
evolved from a traditional copy and
print service provider to one off ering
software applications and Voice over
Internet Protocol to support myriad
business communication needs. But
when COVID-19 reared its head and
shutdowns stymied business, Murph
quickly learned that her megabank
provider was anything but nimble.
" The megabanks were totally
http://www.icba.org/podcast
Independent Banker - March 2022
Table of Contents for the Digital Edition of Independent Banker - March 2022
Table of Contents
Independent Banker - March 2022 - Intro
Independent Banker - March 2022 - Cover1
Independent Banker - March 2022 - Cover2
Independent Banker - March 2022 - Table of Contents
Independent Banker - March 2022 - 2
Independent Banker - March 2022 - 3
Independent Banker - March 2022 - 4
Independent Banker - March 2022 - 5
Independent Banker - March 2022 - 6
Independent Banker - March 2022 - 7
Independent Banker - March 2022 - 8
Independent Banker - March 2022 - 9
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Independent Banker - March 2022 - Cover3
Independent Banker - March 2022 - Cover4
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