MARCH 2025 Vol. 75, Issue 3 FEATURES 48 Dedicated to the community bank cause Jack E. Hopkins steps up as 2025/26 ICBA chairman with a strong commitment to industry advocacy. 54 Tailor-made marketing Marketing personalization can empower your community bank to build stronger, data-driven connections with your customers. 60 Preparation is everything Get guidance from community banks and other experts on preparing for and navigating natural disasters. 54 Cover: Photo by Kickturn Studio 60 independentbanker.org // 1 48http://www.independentbanker.org