Independent Banker - May 2017 - 16
With Interest
Something to talk about-Katelin
Cwieka (l), leader of Avidia's digital marketing team, with
CarrieAnne Cormier (r), VP of Retail Operations and Strategy.
MAIN STREET FOCUS
Truly mobile banking
With a new PayPal partnership, Avidia Bank is ramping up its mobile off ering for
customers. And it's not afraid to shout about it.
By Cheryl Winokur Munk
A
vidia Bank of Hudson,
Mass., has been
ramping up its mobile
offerings for the past
several years. Now,
the $1.3 billion-asset bank is forging
ahead with the next phase of its digital
strategy.
One of the bank's most recent
enhancements allows customers to
make fast and secure purchases using
PayPal's One Touch technology and
their Avidia Bank mobile app.
Customers who opt in can use
the One Touch feature to link their
bank account, credit card or debit
card with a PayPal account and then
seamlessly make purchases from any
merchant that accepts PayPal, either
online or in stores. By using One
Touch, instead of having to sign in to
PayPal for each purchase, they only
need to set up their PayPal credentials
within Avidia Bank's mobile app once.
16 ICBA IndependentBanker May 2017
Avidia Bank is one of the fi rst banks
to pilot the program for FIS, its technology
partner.
" We saw this as an opportunity to
provide more convenience for our
customers, " says CarrieAnne Cormier,
vice president of retail operations and
strategy at Avidia Bank.
" It's the next step toward a fully
integrated Avidia Wallet. "
While some banks are content to
sit on the sidelines, Avidia Bank has
Independent Banker - May 2017
Table of Contents for the Digital Edition of Independent Banker - May 2017
Table of Contents
Independent Banker - May 2017 - Intro
Independent Banker - May 2017 - Cover1
Independent Banker - May 2017 - Cover2
Independent Banker - May 2017 - Table of Contents
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