MAYőî Vol. 68, Issue 5 40 The best of the best Who are ICBA's highest-performing community banks this year, and what are their keys to success? Find out here features 48 Living the mission ICBA president and CEO Rebeca Romero Rainey shares her vision for the community banking industry 58 10 tips to boost cross-selling Nix the high-pressure sales tactics and focus on these strategies to create cross-selling opportunities Cover photo: Stephen Gosling independentbanker.org Q 1http://www.independentbanker.org