CONNECTIONS Marketing is everyone's job, no matter what area you work in at the bank. -Katelin Cwieka, Avidia Bank The four original Avidia Smarties are also the program's founders. From left: CarrieAnne Cormier, Katelin Cwieka, Erin Curry and Jessica Bonetti. 74 Q ICBA Independent Banker Q May 2018 Photos: Lis Rock