a name? These community banks know you never get a second chance to make a first impression. From Ergo Bank in Wisconsin to Happy State Bank in Texas, we uncover the roots of four banks' eye-catching monikers-and off er tips for a successful rebranding. By Katie Kuehner-Hebert c ommunity bankers know their bank's name isn't simply a name. Whether it signifi es a bank's values, specialty or location, a name is a window into the soul of a fi nancial institution. It might evoke a feeling, a sense of stability or tradition, or it might signal that a bank isn't just business as usual. Here are the origin stories of four unique community bank names. They've all gone through a rebranding at some point in their history, independentbanker.org Q 53http://www.independentbanker.org