Independent Banker - May 2021 - 66

Partnering
for success
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As the COVID-19 outbreak disrupted day-to-day banking
operations, Oconee State Bank was ahead of the curve.
Having recently implemented FINBOA's Regulation E
Dispute Tracking SaaS solution, the bank was able to
effectively manage a rising number of claims, eliminate
paper-based processes and avoid complicated audits. In
addition, Oconee State Bank's use of process automation
offered customers an end-to-end digital experience while
eliminating the manual systems that can cause regulatory
deficiencies.
" Because of FINBOA's cloud-based
solution, we were prepared for the
transition to remote work. With FINBOA,
employees are able to complete
tasks and focus their skills without
complicated, manual processes
slowing them down. "
- Jennifer Rudd, AVP, Business Services Manager of Oconee State Bank
" By receiving documents digitally through FINBOA's
automation solution, Oconee State Bank was able to
reduce the amount of time it took to file disputes by more
than 80% and eliminate spreadsheets, " said Jennifer Rudd,
AVP, Business Services Manager of Oconee State Bank.
Rudd continued, " Because of FINBOA's cloud-based
solution, we were prepared for the transition to remote
work. With FINBOA, employees are able to complete
tasks and focus their skills without complicated, manual
processes slowing them down. "
FINBOA is a leading innovator in digital process automation
and regulatory compliance for banking institutions. To
learn more about how FINBOA partners with customers
to quickly configure and implement effective compliance
process automation, visit finboa.com.
Raj Singal, VP, Compliance Products
dsingal@finboa.com
866-218-4096 / finboa.com
Marketing is often viewed as a cost center, where budget is
invested with no guarantee of return. But what if we told you
there is a marketing tactic that can deliver direct bottom-line
impact for your bank? It is a channel with partnership at its
core, and one often overlooked by banks.
Influencer marketing, also known as affiliate marketing, is a
channel that has become increasingly popular in the financial
industry. In this type of marketing, brands collaborate with
trusted, third-party marketers to build their reach.
A staple of these partnerships is shared value: these marketers
earn commission (often on a cost per acquisition basis) for
recommending great products to their audiences, and banks
pay only for new customers gained.
Partnership-based marketing is distinct from traditional
campaign channels that don't necessarily guarantee new
customers. Specifically, partnership-based marketing
provides:
1. No-cost brand exposure for your bank products in
front of a high-intent audience
2. Advocacy from trusted, third-party sources
3. Bottom-line value, where you only pay for
customers gained
Partnerships in marketing are a powerful way to drive lasting
value for your bank. To learn how to leverage marketing
partnerships, visit fintelconnect.com/performance.
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fintelconnect.com/fintel-performance
http://www.fintelconnect.com/performance http://www.finboa.com http://www.finboa.com http://www.fintelconnect.com/fintel-performance
Independent Banker - May 2021

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