CONNECTIONS TRAILBLAZER Adapting to modern spending habits BankFirst has partnered with a fintech company to help consumers track their spending on subscription services, as well as help the community bank grow interchange income and marketing opportunities. By Elizabeth Judd 66 Q ICBA Independent Banker Q May 2021 hese days, it's not unheard of for a single household to be paying for three or four separate subscriptions to a streaming service because various family members signed up on diff erent credit or debit cards. With so many subscription services available, from Netfl ix to Hello Fresh, all those recurring payments are hard to remember and track. The problem of T