Independent Banker - November 2022 - 46

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◎FOCUS MARKETING
knowledge, curiosity and a willingness
to be authentic. And, as Martinson's
How to achieve true
thought leadership
Becoming a social media thought leader isn't something that
happens overnight. It takes time, consistency and authenticity-
but the benefits can be worth the effort. By Julie Kendrick
im Martinson still remembers
what happened a decade ago at a
marketing job he held outside of the
banking industry. " The company's
leadership told me, 'Make us a
thought leader-right away,' " says
Martinson, who's now marketing
manager at $1 billion-asset North
American Banking Company in
Roseville, Minn. He gently told
his bosses that's not how thought
leadership works. It happens slowly,
T
if at all, and there are no guarantees
of success.
First, what does " thought
leadership " actually mean? In a
nutshell, it means establishing a
reputation for expertise in a particular
subject area and producing content
that showcases a unique perspective
and knowledge-something most
community bankers have in spades.
Importantly, building a reputation
for thought leadership requires
bosses learned back then, it takes time.
" To me, a thought leader is
someone who's been there, done that,
and is willing to tell others about it, "
he says. " Especially these days, people
are drawn to authenticity and are
turned off by experiences that don't
seem worthy of their time. "
Reasons to become a
thought leader
If it takes so long to be considered a
thought leader, why bother? Well, the
benefits can be real and long-lasting.
Once your community bank has an
established social media presence
and is producing consistently helpful,
intelligent content, you'll build not
only brand recognition but also
brand credibility.
" Being a thought leader is
important, because it humanizes your
brand, " says Autumn Jose, social
media and marketing coordinator
at $3.3 billion-asset Civista Bank in
46 Q ICBA Independent Banker Q November 2022
Image by Martí Sans/Stocksy

Independent Banker - November 2022

Table of Contents for the Digital Edition of Independent Banker - November 2022

Table of Contents
Independent Banker - November 2022 - Intro
Independent Banker - November 2022 - Cover1
Independent Banker - November 2022 - Cover2
Independent Banker - November 2022 - Table of Contents
Independent Banker - November 2022 - 2
Independent Banker - November 2022 - 3
Independent Banker - November 2022 - 4
Independent Banker - November 2022 - 5
Independent Banker - November 2022 - 6
Independent Banker - November 2022 - 7
Independent Banker - November 2022 - 8
Independent Banker - November 2022 - 9
Independent Banker - November 2022 - 10
Independent Banker - November 2022 - 11
Independent Banker - November 2022 - 12
Independent Banker - November 2022 - 13
Independent Banker - November 2022 - 14
Independent Banker - November 2022 - 15
Independent Banker - November 2022 - 16
Independent Banker - November 2022 - 17
Independent Banker - November 2022 - 18
Independent Banker - November 2022 - 19
Independent Banker - November 2022 - 20
Independent Banker - November 2022 - 21
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Independent Banker - November 2022 - 24
Independent Banker - November 2022 - 25
Independent Banker - November 2022 - 26
Independent Banker - November 2022 - 27
Independent Banker - November 2022 - 28
Independent Banker - November 2022 - 29
Independent Banker - November 2022 - 30
Independent Banker - November 2022 - 31
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Independent Banker - November 2022 - 33
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Independent Banker - November 2022 - 40
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Independent Banker - November 2022 - 42
Independent Banker - November 2022 - 43
Independent Banker - November 2022 - 44
Independent Banker - November 2022 - 45
Independent Banker - November 2022 - 46
Independent Banker - November 2022 - 47
Independent Banker - November 2022 - 48
Independent Banker - November 2022 - 49
Independent Banker - November 2022 - 50
Independent Banker - November 2022 - 51
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Independent Banker - November 2022 - 53
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Independent Banker - November 2022 - 55
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Independent Banker - November 2022 - 57
Independent Banker - November 2022 - 58
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Independent Banker - November 2022 - 60
Independent Banker - November 2022 - 61
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Independent Banker - November 2022 - 65
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Independent Banker - November 2022 - 67
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Independent Banker - November 2022 - 71
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Independent Banker - November 2022 - Cover3
Independent Banker - November 2022 - Cover4
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