Independent Banker - October 2019 - 59
IndependentBanker.org
Our full library of
FREE, expert-led
webinars helps
community bank
leaders stay ahead
of the curve!
Sandy Spring Bank in Olney,
Md., is also proactively targeting
millennials. While other banks
might charge several hundred
dollars to do a financial plan, the
$8.4 billion-asset community bank
offers free financial planning to
millennials in the expectation that
it will result in strong, long-lasting
customer relationships.
Sandy Spring Bank also targets
millennials with its retirement
planning, trust services, estate
planning, mortgage banking and
insurance services, says R. Louis
Caceres, Sandy Spring Bank's
executive vice president for wealth
management, insurance and
mortgage. He says that even though
millennials tend to have lower
investable assets, it's a misconception
that the generation doesn't have any
money to invest.
In fact, Caceres says one of Sandy
Spring Bank's more successful
products with millennials is its Smart
Investment Management Account,
which requires a minimum balance
of $50,000. The account is invested
in a portfolio of various securities,
Photo: 10,000 Hours/Getty Images
including mutual funds, exchangetraded
funds and common stocks.
The community bank also offers
educational seminars on topics
relevant to millennials and runs
complimentary seminars for clients,
businesses, community partners and
their employees. It plans to roll out a
mobile app for wealth management by
year-end and is entertaining the idea
of a digital option for do-it-yourselfminded
investors.
Targeting millennials offers Sandy
Spring Bank significant cross-sell
opportunities, Caceres says. There
are key moments to have discussions
about homeownership, asset
protection and the power of dollarcost
averaging, for instance.
It's also a business that feeds itself.
Satisfied customers have been a major
referral source for new millennial
customers, he adds.
Banks that expect to be around
for the long term can't ignore this
demographic, Caceres contends. " You
really have to invest and be patient. "
Cheryl Winokur Monk is a writer in
New Jersey.
Visit the Independent
Banker website to
access relevant,
insightful and FREE
webinars for community
bankers! Gain valuable
knowledge on industry
developments, trending
technology and
innovative products
& services that you
can use to take your
community bank to
the next level.
REGISTER TODAY!
To register and view our full
library of free on-demand
webinars, visit the Independent
Banker Webinar Center at
Independentbanker.org
http://www.IndependentBanker.org
http://www.Independentbanker.org
Independent Banker - October 2019
Table of Contents for the Digital Edition of Independent Banker - October 2019
Table of Contents
Independent Banker - October 2019 - Intro
Independent Banker - October 2019 - Cover1
Independent Banker - October 2019 - Cover2
Independent Banker - October 2019 - Table of Contents
Independent Banker - October 2019 - 2
Independent Banker - October 2019 - 3
Independent Banker - October 2019 - 4
Independent Banker - October 2019 - 5
Independent Banker - October 2019 - 6
Independent Banker - October 2019 - 7
Independent Banker - October 2019 - 8
Independent Banker - October 2019 - 9
Independent Banker - October 2019 - 10
Independent Banker - October 2019 - 11
Independent Banker - October 2019 - 12
Independent Banker - October 2019 - 13
Independent Banker - October 2019 - 14
Independent Banker - October 2019 - 15
Independent Banker - October 2019 - 16
Independent Banker - October 2019 - 17
Independent Banker - October 2019 - 18
Independent Banker - October 2019 - 19
Independent Banker - October 2019 - 20
Independent Banker - October 2019 - 21
Independent Banker - October 2019 - 22
Independent Banker - October 2019 - 23
Independent Banker - October 2019 - 24
Independent Banker - October 2019 - 25
Independent Banker - October 2019 - 26
Independent Banker - October 2019 - 27
Independent Banker - October 2019 - 28
Independent Banker - October 2019 - 29
Independent Banker - October 2019 - 30
Independent Banker - October 2019 - 31
Independent Banker - October 2019 - 32
Independent Banker - October 2019 - 33
Independent Banker - October 2019 - 34
Independent Banker - October 2019 - 35
Independent Banker - October 2019 - 36
Independent Banker - October 2019 - 37
Independent Banker - October 2019 - 38
Independent Banker - October 2019 - 39
Independent Banker - October 2019 - 40
Independent Banker - October 2019 - 41
Independent Banker - October 2019 - 42
Independent Banker - October 2019 - 43
Independent Banker - October 2019 - 44
Independent Banker - October 2019 - 45
Independent Banker - October 2019 - 46
Independent Banker - October 2019 - 47
Independent Banker - October 2019 - 48
Independent Banker - October 2019 - 49
Independent Banker - October 2019 - 50
Independent Banker - October 2019 - 51
Independent Banker - October 2019 - 52
Independent Banker - October 2019 - 53
Independent Banker - October 2019 - 54
Independent Banker - October 2019 - 55
Independent Banker - October 2019 - 56
Independent Banker - October 2019 - 57
Independent Banker - October 2019 - 58
Independent Banker - October 2019 - 59
Independent Banker - October 2019 - 60
Independent Banker - October 2019 - 61
Independent Banker - October 2019 - 62
Independent Banker - October 2019 - 63
Independent Banker - October 2019 - 64
Independent Banker - October 2019 - 65
Independent Banker - October 2019 - 66
Independent Banker - October 2019 - 67
Independent Banker - October 2019 - 68
Independent Banker - October 2019 - 69
Independent Banker - October 2019 - 70
Independent Banker - October 2019 - 71
Independent Banker - October 2019 - 72
Independent Banker - October 2019 - 73
Independent Banker - October 2019 - 74
Independent Banker - October 2019 - Cover3
Independent Banker - October 2019 - Cover4
https://www.nxtbook.com/mspc/independentbanker/december2024
https://www.nxtbook.com/mspc/independentbanker/november2024
https://www.nxtbook.com/mspc/independentbanker/october2024
https://www.nxtbook.com/mspc/independentbanker/september2024
https://www.nxtbook.com/mspc/independentbanker/august2024
https://www.nxtbook.com/mspc/independentbanker/july2024
https://www.nxtbook.com/mspc/independentbanker/june2024
https://www.nxtbook.com/mspc/independentbanker/may2024
https://www.nxtbook.com/mspc/independentbanker/april2024
https://www.nxtbook.com/mspc/independentbanker/march2024
https://www.nxtbook.com/mspc/independentbanker/february2024
https://www.nxtbook.com/mspc/independentbanker/january2024
https://www.nxtbook.com/mspc/independentbanker/december2023
https://www.nxtbook.com/mspc/independentbanker/november2023
https://www.nxtbook.com/mspc/independentbanker/october2023
https://www.nxtbook.com/mspc/independentbanker/september2023
https://www.nxtbook.com/mspc/independentbanker/august2023
https://www.nxtbook.com/mspc/independentbanker/july2023
https://www.nxtbook.com/mspc/independentbanker/june2023
https://www.nxtbook.com/mspc/independentbanker/may2023
https://www.nxtbook.com/mspc/independentbanker/april2023
https://www.nxtbook.com/mspc/independentbanker/march2023
https://www.nxtbook.com/mspc/independentbanker/february2023
https://www.nxtbook.com/mspc/independentbanker/january2023
https://www.nxtbook.com/mspc/independentbanker/december2022
https://www.nxtbook.com/mspc/independentbanker/november2022
https://www.nxtbook.com/mspc/independentbanker/october2022
https://www.nxtbook.com/mspc/independentbanker/september2022
https://www.nxtbook.com/mspc/independentbanker/august2022
https://www.nxtbook.com/mspc/independentbanker/july2022
https://www.nxtbook.com/mspc/independentbanker/june2022
https://www.nxtbook.com/mspc/independentbanker/may2022
https://www.nxtbook.com/mspc/independentbanker/april2022
https://www.nxtbook.com/mspc/independentbanker/march2022
https://www.nxtbook.com/mspc/independentbanker/february2022
https://www.nxtbook.com/mspc/independentbanker/january2022
https://www.nxtbook.com/mspc/independentbanker/december2021
https://www.nxtbook.com/mspc/independentbanker/november2021
https://www.nxtbook.com/mspc/independentbanker/october2021
https://www.nxtbook.com/mspc/independentbanker/september2021
https://www.nxtbook.com/mspc/independentbanker/august2021
https://www.nxtbook.com/mspc/independentbanker/july2021
https://www.nxtbook.com/mspc/independentbanker/june2021
https://www.nxtbook.com/mspc/independentbanker/may2021
https://www.nxtbook.com/mspc/independentbanker/april2021
https://www.nxtbook.com/mspc/independentbanker/march2021
https://www.nxtbook.com/mspc/independentbanker/february2021
https://www.nxtbook.com/mspc/independentbanker/january2021
https://www.nxtbook.com/mspc/independentbanker/december2020
https://www.nxtbook.com/mspc/independentbanker/november2020
https://www.nxtbook.com/mspc/independentbanker/october2020
https://www.nxtbook.com/mspc/independentbanker/september2020
https://www.nxtbook.com/mspc/independentbanker/august2020
https://www.nxtbook.com/mspc/independentbanker/july2020
https://www.nxtbook.com/mspc/independentbanker/june2020
https://www.nxtbook.com/mspc/independentbanker/may2020
https://www.nxtbook.com/mspc/independentbanker/april2020
https://www.nxtbook.com/mspc/independentbanker/march2020
https://www.nxtbook.com/mspc/independentbanker/february2020
https://www.nxtbook.com/mspc/independentbanker/january2020
https://www.nxtbook.com/mspc/independentbanker/december2019
https://www.nxtbook.com/mspc/independentbanker/november2019
https://www.nxtbook.com/mspc/independentbanker/october2019
https://www.nxtbook.com/mspc/independentbanker/september2019
https://www.nxtbook.com/mspc/independentbanker/august2019
https://www.nxtbook.com/mspc/independentbanker/july2019
https://www.nxtbook.com/mspc/independentbanker/june2019
https://www.nxtbook.com/mspc/independentbanker/may2019
https://www.nxtbook.com/mspc/independentbanker/april2019
https://www.nxtbook.com/mspc/independentbanker/march2019
https://www.nxtbook.com/mspc/independentbanker/february2019
https://www.nxtbook.com/mspc/independentbanker/january2019
https://www.nxtbook.com/mspc/independentbanker/december2018
https://www.nxtbook.com/mspc/independentbanker/november2018
https://www.nxtbook.com/mspc/independentbanker/october2018
https://www.nxtbook.com/mspc/independentbanker/september2018
https://www.nxtbook.com/mspc/independentbanker/august2018
https://www.nxtbook.com/mspc/independentbanker/july2018
https://www.nxtbook.com/mspc/independentbanker/june2018
https://www.nxtbook.com/mspc/independentbanker/may2018
https://www.nxtbook.com/mspc/independentbanker/april2018
https://www.nxtbook.com/mspc/independentbanker/march2018
https://www.nxtbook.com/mspc/independentbanker/february2018
https://www.nxtbook.com/mspc/independentbanker/january2018
https://www.nxtbook.com/mspc/independentbanker/december2017
https://www.nxtbook.com/mspc/independentbanker/november2017
https://www.nxtbook.com/mspc/independentbanker/october2017
https://www.nxtbook.com/mspc/independentbanker/september2017
https://www.nxtbook.com/mspc/independentbanker/august2017
https://www.nxtbook.com/mspc/independentbanker/july2017
https://www.nxtbook.com/mspc/independentbanker/june2017
https://www.nxtbook.com/mspc/independentbanker/may2017
https://www.nxtbook.com/mspc/independentbanker/april2017
https://www.nxtbookmedia.com