Independent Banker - October 2022 - 10
CURRENCIES
NEWS
IN THIS ISSUE
" [Our] clients ...
appreciate the level
of care we provide to
them. We are still big
believers in individual
relationships. "
Rockland Trust associates dressed
as famous literary characters for its
Reading Makes Cent$ program
Saving money one story at a time
In August, Rockland Trust of Hanover, Mass., wrapped
up its 14th annual Reading Makes Cent$ program. The
$20 billion-asset community bank created the program in
2009 to encourage children in first through eighth grade
to continue reading and learning during the summer.
If a student participating in the program reads at least
four books, they qualify for an initial account opening
deposit of $10. For each subsequent book a student reads
during the summer, up to a maximum of 10 books, they
can earn $2.50 in their Rockland Trust savings account.
" I think it's grown relationships with our customers, just
getting the kids involved, showing our commitment to
them and teaching them to save with financial literacy, "
says Lauren DeAngelo, retail marketing off icer.
The community bank also partners with local libraries
to host summer reading kickoff events that promote the
program, with giveaways, read-out-louds and Reading
Makes Cent$ materials, such as a Rockland Trust summer
reading journal. Branches are eager to show their
enthusiasm too, with staff even dressing up as popular
book characters to welcome the students.
" When a little kid goes into a branch, " says Melissa
Guimond, the community bank's public relations specialist,
" it's probably very intimidating, but if they see their
favorite character ... it just brings a whole other element to
banking. " -Tarra Willox
10 Q ICBA Independent Banker Q October 2022
-Brenda Sanford, D.L. Evans Bank
d Read more on page 46
GOOD READS
Decisive dialogues
Tensions can run high during tricky
conversations with customers or colleagues.
Crucial Conversations: Tools for Talking When
Stakes are High outlines skills that can improve
your chances of seeing a positive outcome from
a diff icult conversation. The authors give pointers
for situations such as how to respond when
someone else initiates a crucial conversation;
addressing lag times between identifying and
talking about a problem; and creating consistent
communication across digital channels.
Independent Banker - October 2022
Table of Contents for the Digital Edition of Independent Banker - October 2022
Table of Contents
Independent Banker - October 2022 - Intro
Independent Banker - October 2022 - Cover1
Independent Banker - October 2022 - Cover2
Independent Banker - October 2022 - Table of Contents
Independent Banker - October 2022 - 2
Independent Banker - October 2022 - 3
Independent Banker - October 2022 - 4
Independent Banker - October 2022 - 5
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Independent Banker - October 2022 - 9
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Independent Banker - October 2022 - 43
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Independent Banker - October 2022 - 45
Independent Banker - October 2022 - 46
Independent Banker - October 2022 - 47
Independent Banker - October 2022 - 48
Independent Banker - October 2022 - 49
Independent Banker - October 2022 - 50
Independent Banker - October 2022 - 51
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Independent Banker - October 2022 - 53
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Independent Banker - October 2022 - 55
Independent Banker - October 2022 - 56
Independent Banker - October 2022 - 57
Independent Banker - October 2022 - 58
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Independent Banker - October 2022 - 63
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Independent Banker - October 2022 - Cover3
Independent Banker - October 2022 - Cover4
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