Independent Banker - September 2017 - 12

With Interest
MAIN STREET FOCUS
Gathering spots
How Field & Main Bank's new universal banker model centers are cultivating
community and customers.
By Katie Kuehner-Hebert
F
ield & Main Bank's
redesigned centers based
on the universal banker
model are delighting
existing customers and
attracting new ones.
The $404 million-asset bank,
based in Henderson, Ky., worked
with design firm NewGround to
renovate both its flagship branch and
a center in Cynthiana, Ky., under the
new model. Notable features include
freestanding teller pods, digital media
displays, a conference room that can
be used by community groups and
business customers, and an outdoor
patio for community events.
" Our newly designed banking
centers further Field & Main Bank's
commitment to providing a community
banking experience that's both
personal and consistent with modern-day
activities and expectations, "
says Scott P. Davis, the community
bank's chairman and CEO.
The driving force behind Field &
Main Bank's universal banker model
is the changing role of its branches,
says Kevin Blair, president and CEO
of NewGround, which is based in
12 ICBA IndependentBanker September 2017
Chesterfield, Mo. Transactions are
increasingly being conducted through
digital channels, which has diminished
the need for dedicated tellers in
branches and decreased the branch
footprint. In addition to processing
transactions, employees open new
accounts and introduce customers to
products that fit their needs.
Each branch " should really be
focused on customer experiences and
building deeper and more meaningful
relationships with customers, " Blair
says. " It's more of a consultative
environment, conducted around pods

Independent Banker - September 2017

Table of Contents for the Digital Edition of Independent Banker - September 2017

Table of Contents
Independent Banker - September 2017 - Intro
Independent Banker - September 2017 - Cover1
Independent Banker - September 2017 - Cover2
Independent Banker - September 2017 - Table of Contents
Independent Banker - September 2017 - 2
Independent Banker - September 2017 - 3
Independent Banker - September 2017 - 4
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Independent Banker - September 2017 - Cover3
Independent Banker - September 2017 - Cover4
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