Independent Banker - September 2017 - 17
the bank's website and noticed his
phone number on the site. Some are
surprised to hear his voice on the
other end.
" To be able to talk with an owner
or decision maker is really becoming
scarce and is an important lifeline for
our customers, " he says, adding that
he posted his phone number on the
website 15 years ago. " I would much
rather have people reach out to me
with stories of where we dropped the
ball than to have them shrug their
arms and leave. When you lose contact
with customers, you lose part of
the heart and soul of your business. "
He also perceives complacency as
the enemy, comparing it to cancer.
While employees receive kudos
for their hard work and successes,
McGraw's typical response is, " Congratulations,
you came up with a
unique solution, but how can we do
this better to satisfy other customers? "
As part of the community bank's
forward momentum, it joined the
NASDAQ stock exchange in April.
The following month, its stock took
off, jumping from the low $30s to $43
per share, he says. At the end of May,
the community bank's board issued a
3-for-2 stock split, giving shareholders
one additional share for every two
shares they owned. That drove the
stock price back down to the mid$20s,
making shares more affordable
for small investors.
During a stockholder's meeting in
June, McGraw asked investors not to
get distracted by the stock's price.
80%+
Employee retention rate
at First National Bank of
Northern California
" I said it's all great, but the important
thing for management and all of
our employees is to stay focused on
providing the best customer service
and making sure that the delivery
of that service is high quality, " he
recalls. " If you do that, everything
else takes care of itself. "
Carol Patton is a writer in Nevada.
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Independent Banker - September 2017
Table of Contents for the Digital Edition of Independent Banker - September 2017
Table of Contents
Independent Banker - September 2017 - Intro
Independent Banker - September 2017 - Cover1
Independent Banker - September 2017 - Cover2
Independent Banker - September 2017 - Table of Contents
Independent Banker - September 2017 - 2
Independent Banker - September 2017 - 3
Independent Banker - September 2017 - 4
Independent Banker - September 2017 - 5
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Independent Banker - September 2017 - Cover3
Independent Banker - September 2017 - Cover4
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