Independent Banker - September 2017 - 43

The 2017 ICBA Independent Banker
Social Media and Marketing Leaders
are sponsored by WebbMason Marketing
For decades, community banks have reigned as leaders of relationship
building (and lending). But with a range of new marketing techniques and digital
channels, community banks are proving just how powerful their stories of camaraderie,
friendship and trust can be when they are shared across social platforms.
The four community banks chosen for recognition in this year's
Independent Banker Social Media and Marketing Leaders, sponsored by
WebbMason Marketing, did much more than tell a story to their audiences.
Instead, these banks became immersed in their communities by marrying digital
communications with the relationship building ingrained in community banking.
The marketing efforts of these community banks are not only driving new
business and creating powerful branding for the banks themselves; they are also
inspiring other local and small businesses to experiment with new digital strategies.
Themes of tight-knit communities, friendship and coming together during
trying times continue to resound in community bank messaging, but our winners
demonstrate that the industry is grabbing the attention of online audiences in
increasingly captivating ways.
Congratulations to our 2017 Social Media and
Marketing Leaders!
FNB Bank, Inc.
Mayfi eld, Ky.
Marketing Leader: Website Relaunch and
Partner Stories Videos
Marketing
Leader
While a website relaunch might have
been FNB Bank's goal, its visual
depiction of community banking, the
customers served and neighbors
aff ected goes above and beyond.
From farmers to fl orists to hair stylists,
FNB Bank's Partner Stories videos
welcome viewers into bank customers'
lives and highlight the extraordinary
impact the $454 million-asset community
bank's network has on the region.
FNB's video series illustrates the range
of customers that community banks
service, a task that can be diffi cult to
depict in plain text.
" Whether it be having a trusting
relationship with their lender or giving a
startup company a chance to succeed,
we want to highlight both sides of
the relationship, " says Brooke Wiles,
associate vice president and director of
marketing at FNB Bank.
The video content was developed for
specifi c pages throughout the fresh
new website, but it has proved to be
evergreen content that the community
bank can share gradually across its
social media channels.
" Partner Stories have allowed FNB
to highlight our local business community, "
says Wiles, " all while successfully
increasing our
social presence
on our Facebook
page. "
thinkfnb.com
independentbanker.org
ICBA IndependentBanker 43

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Independent Banker - September 2017

Table of Contents for the Digital Edition of Independent Banker - September 2017

Table of Contents
Independent Banker - September 2017 - Intro
Independent Banker - September 2017 - Cover1
Independent Banker - September 2017 - Cover2
Independent Banker - September 2017 - Table of Contents
Independent Banker - September 2017 - 2
Independent Banker - September 2017 - 3
Independent Banker - September 2017 - 4
Independent Banker - September 2017 - 5
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Independent Banker - September 2017 - Cover3
Independent Banker - September 2017 - Cover4
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