SEPTEMBER 2017 + Succession planning: more than a change in leadership Tiny house loans... and other niche mortgage products How to craft clickworthy social media posts Building CONNECTIONS Inspiring stories from ICBA's National Community Bank Service Award winners West Virginia's Poca Valley Bank leads the pack. See why on page 24 Poca Valley Bank's executive assistant Tammie Huffman; Michael Spangler, VP of retail banking managers; and Sherry Evans, SVP/chief operations officer