Independent Banker - September 2018 - 31

On-Demand Now
digital strategist at $400 million-asset
Frederick County Bank in Frederick,
Md., posts about volunteering activities,
local places where employees eat
and neighborhood companies that its
president visits. She also posts fun
hashtag holidays, like National Milkshake
Day, " tagging a local business
where you can get a milkshake to make
touchpoints in the community, and
show people that we're part of Frederick
County and more than a bank. "
Post content that engages
people. Don't just post an infographic
with dry statistics about how
much people should save for retirement.
" I would write: 'What do you
have saved?' Or, 'Does this match your
goals?' " says Sarah Bacehowski, president
of Mills Marketing. " End with
some sort of question. One engagement
tool is likes [Instagram uses
hearts]. If people are liking your post,
you can assume they're agreeing with
your question. "
Show some personality. Julie
Croak Waddle, digital marketing
manager at $475 million-asset FNB
Community Bank in Midwest City,
Okla., started the #FNBJokeMonday
Series. She posts a new joke every
week that has something to do with
money. " Being young, I know that I am
broke sometimes, so I posted: 'I went
to the ATM and it printed me a coupon
for ramen noodles.' " See more examples
at @fnbcommunitybank.
3
A Roadmap for Community Bank Success
FEATURING
Stan Klarenbeek
National Director of Financial Market Sales
American Solutions for Business
Jessica Rowe
CEO
Meta Consults
AGENDA
Regulatory costs, consolidations, digital shifts and big bank expansions have
changed banking. Yet, there is still space for community bank growth. A consumer
shift toward hometown means there is opportunity for community banks to gain
customers and share of wallet, but how?
Amazon crafted a recipe for FI success through acquiring Whole Foods. How
does this relate to banking? No grocery stores required! Learn how banks can
follow Amazon's lead as they're earning business by combining local stores
with best-in-class digital experiences.
> VIEW NOW on independentbanker.org
4
Wednesday, October 24 | 11 ET / 10 CT
Want to Be a Hero to Your Customers?
Offer instant purchasing power with instant issuance credit and debit cards.
FEATURING
Jennifer Cristallo
Sr. Marketing Manager - Instant Issuance
Entrust Datacard
Use video whenever possible.
" Ten seconds or less, " says
Bacehowski. " It doesn't have to be professional.
It can be an iPhone video. It
just needs to be real. " Instagram's new
IGTV section is especially designed
to showcase vertically shot videos
from smartphones.
5
Robert Lerose is a journalist in New York.
> REGISTER NOW on independentbanker.org
AGENDA
Instant issuance has taken hold and taken off with financial institutions and
become a customer expectation. Provide your customers with personalized,
permanent payment cards with instant purchasing power within minutes.
Learn how Instant Issuance benefits both you and your customers, what the
most common use cases are, and how deploying instant issuance in a cloud
SaaS model is easier than ever on your financial institution.
http://www.independentbanker.org http://www.independentbanker.org
Independent Banker - September 2018

Table of Contents for the Digital Edition of Independent Banker - September 2018
