Independent Banker - September 2024 - 63
Turning business banking
into a conversation
Endeavor Bank's consultative banking model boosts business banking with tailored meetings,
onboarding roadmaps and community connections. By William Atkinson
ndeavor Bank in San Diego
believes in the power of
community banks' relationshipbased
business model to help its
commercial clients succeed-so
much so that it has developed a
model that goes even further. The
$593.8 million-asset community
bank touts its " consultative banking
model, " an approach that centers
cultivating relationships, sharing
advice and supporting business
growth at a personal level.
" Consultative banking is what
banking used to be, " says Steven
Sefton, president of Endeavor Bank.
" It is a relationship between the
business owner and their banker,
in which the banker has intimate
knowledge of the business and
its owner. "
Endeavor's business clients can
anticipate tailored meetings, regular
check-ins and educational events. The
E
community bank also helps develop
client businesses through thoughtful
brainstorming and facilitating
important community connections.
This approach aims to boost
revenue, enhance profitability, solve
challenges and seize opportunities for
all involved.
Business owners also have access
to business advisory services and
account managers who know their
businesses. In addition, they have
access to decision-makers who are
also founders of the bank, which
ensures business owners engage in
peer-to-peer discussions at Endeavor.
Old-school approach with
a modern twist
According to Sefton, with the
consultative banking model, the
banker meets in person with the
business owner on a regular basis,
typically meeting quarterly but
sometimes more or less depending on
Name:
Endeavor Bank
Assets:
$593.8 million
Location:
San Diego, Calif.
the clients' custom needs.
" When the business owner
encounters an opportunity,
contemplates something or manages
through a business challenge, that
owner seeks and appreciates the
banker's advice or input, " he says.
" Simply put, consultative banking
involves generating ideas. "
According to Sefton, in ownermanaged
companies with annual
revenues between $5 million and
$100 million, the business owner
may not have a Harvard MBA in
the treasury department, so " the
" Every client
conversation is an
opportunity to look
for openings to
make connections
and provide
advice based on
experiences shared
between clients. "
-STEVEN SEFTON, ENDEAVOR BANK
independentbanker.org // 63
http://www.independentbanker.org
Independent Banker - September 2024
Table of Contents for the Digital Edition of Independent Banker - September 2024
Contents
Independent Banker - September 2024 - Cover1
Independent Banker - September 2024 - Cover2
Independent Banker - September 2024 - Contents
Independent Banker - September 2024 - 2
Independent Banker - September 2024 - 3
Independent Banker - September 2024 - 4
Independent Banker - September 2024 - 5
Independent Banker - September 2024 - 6
Independent Banker - September 2024 - 7
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Independent Banker - September 2024 - Cover3
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