Viking Magazine - December 2009 - 8

NOR D IC LITE S
DECEMBER 2009
Find more events at
www.sonsofnorway.com.
Dec. 5
Tucson, AZ
Nordic Fair
Celebrate the Nordic nations
with dance, music, baked goods
and crafts at Streams in the
Desert Lutheran Church.
Call 520-887-1114.
Dec. 5
Topsham, ME
Julefest
At the Sky-Hy Conference Center,
dance around the tree and
visit with Julenisse. Call 207828-5710
or visit www.norway.
com/calendar.asp
Dec. 6
Seattle, WA
Children's Christmas
in Scandinavia
Enjoy an afternoon of holiday
fun with crafts, music and
dancing at the Nordic Heritage
Museum. Call 206-789-5707 or
visit www.nordicmuseum.org
Dec. 13
New York, NY
Holiday Concert
Enjoy classical music
at the Scandinavian
Chamber Orchestra's
annual holiday
show at the Scandinavia
House. Call
212-847-9740 or
visit www.scandinaviahouse.org.
From left: Simen Staalnacke, Stefan Dahlkvist and
Peder Borresen, owners of fashion line Moods of Norway.
A Fashionable Study
M
oods of Norway, an innovative
fashion brand headquartered
in Stryn, Norway,
caught Harvard Business School's
attention this year-but it wasn't for
their vibrant colors or bold patterns.
Last spring, Harvard Business
School examined Moods' business
model, marketing strategies and production
process. The 20-page study
will be used in classroom discussions
around the world to give students a
deeper understanding of how various
businesses work.
" We were interested in Moods
of Norway primarily because of a
growing interest in creative economy
firms, " says Robert D. Austin,
the lead author of the study. " The
idea being that you're buying the
physical product, but you're also
buying a lifestyle. "
8 V I K I N G De cemb er 2009
Moods has been a standout
brand for several years thanks to
their Nordic-themed threads. You
can find Norwegian stories, facts or
Harvard Business
School examined
Moods of Norway's
business model, marketing
strategies and
production process.
even grandma's waffle recipe adorning
shirts or the insides of pockets.
" They call it 'Norway meets the
World,' " Austin says. " It's a way of
making clothing more of an experience
as opposed to a mere product. "
-Kristina Anderson

http://www.sonsofnorway.com http://www.norway http://www.nordicmuseum.org http://www.scandinaviahouse.org

Viking Magazine - December 2009

Table of Contents for the Digital Edition of Viking Magazine - December 2009

Contents
Viking Magazine - December 2009 - Cover1
Viking Magazine - December 2009 - Cover2
Viking Magazine - December 2009 - Contents
Viking Magazine - December 2009 - 4
Viking Magazine - December 2009 - 5
Viking Magazine - December 2009 - 6
Viking Magazine - December 2009 - 7
Viking Magazine - December 2009 - 8
Viking Magazine - December 2009 - 9
Viking Magazine - December 2009 - 10
Viking Magazine - December 2009 - 11
Viking Magazine - December 2009 - 12
Viking Magazine - December 2009 - 13
Viking Magazine - December 2009 - 14
Viking Magazine - December 2009 - 15
Viking Magazine - December 2009 - 16
Viking Magazine - December 2009 - 17
Viking Magazine - December 2009 - 18
Viking Magazine - December 2009 - 19
Viking Magazine - December 2009 - 20
Viking Magazine - December 2009 - 21
Viking Magazine - December 2009 - 22
Viking Magazine - December 2009 - 23
Viking Magazine - December 2009 - 24
Viking Magazine - December 2009 - 25
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Viking Magazine - December 2009 - 28
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Viking Magazine - December 2009 - 38
Viking Magazine - December 2009 - Cover3
Viking Magazine - December 2009 - Cover4
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