Viking Magazine - February 2012 - 16

NICE has developed a 10-year
plan that addresses many of the
issues within the Nordic fashion
industry, such as water use,
carbon dioxide emissions, waste,
chemicals and dyes, and labor
and ethics. By reducing the impact
that textile production has
on the environment and innovating
new production methods,
NICE hopes to make Nordic
fashion eco-friendly.
NICE partnered with the
Norwegian National Institute
for Consumer Research (SIFO)
to launch the Wool Project,
which focuses on the fi ber as
a sustainable, local alternative
to imports. Tobiasson believes
that the focus on wool may
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soon lead to a " bigger Nordic
project on indigenous fi bers with
the theme of 'local is the new
organic.' " This could open the
door to many more opportunities
for Norwegian designers to
display elements of traditional
Nordic clothing in contemporary
designs through the use of
hand-spun wool and a return to
knitted fabrics.
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Maddy Buck, a Fulbright
scholar researching textile production
and consumption with
SIFO, is optimistic about the
progress that NICE has made in
communicating the importance
of greening up the industry.
" There are more designers and
clothing companies that are
paying attention to environmental
issues, " she says. " A number
of small designers have clear
statements on their environmental
stance and how it plays into
design and production. "
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Viking Magazine - February 2012

Table of Contents for the Digital Edition of Viking Magazine - February 2012

Contents
Viking Magazine - February 2012 - Cover1
Viking Magazine - February 2012 - Cover2
Viking Magazine - February 2012 - Contents
Viking Magazine - February 2012 - 4
Viking Magazine - February 2012 - 5
Viking Magazine - February 2012 - 6
Viking Magazine - February 2012 - 7
Viking Magazine - February 2012 - 8
Viking Magazine - February 2012 - 9
Viking Magazine - February 2012 - 10
Viking Magazine - February 2012 - 11
Viking Magazine - February 2012 - 12
Viking Magazine - February 2012 - 13
Viking Magazine - February 2012 - 14
Viking Magazine - February 2012 - 15
Viking Magazine - February 2012 - 16
Viking Magazine - February 2012 - 17
Viking Magazine - February 2012 - 18
Viking Magazine - February 2012 - 19
Viking Magazine - February 2012 - 20
Viking Magazine - February 2012 - 21
Viking Magazine - February 2012 - 22
Viking Magazine - February 2012 - 23
Viking Magazine - February 2012 - 24
Viking Magazine - February 2012 - 25
Viking Magazine - February 2012 - 26
Viking Magazine - February 2012 - 27
Viking Magazine - February 2012 - 28
Viking Magazine - February 2012 - 29
Viking Magazine - February 2012 - 30
Viking Magazine - February 2012 - 31
Viking Magazine - February 2012 - 32
Viking Magazine - February 2012 - 33
Viking Magazine - February 2012 - 34
Viking Magazine - February 2012 - 35
Viking Magazine - February 2012 - 36
Viking Magazine - February 2012 - 37
Viking Magazine - February 2012 - 38
Viking Magazine - February 2012 - 39
Viking Magazine - February 2012 - 40
Viking Magazine - February 2012 - 41
Viking Magazine - February 2012 - 42
Viking Magazine - February 2012 - 43
Viking Magazine - February 2012 - 44
Viking Magazine - February 2012 - 45
Viking Magazine - February 2012 - 46
Viking Magazine - February 2012 - Cover3
Viking Magazine - February 2012 - Cover4
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