Viking Magazine - April 2014 - 41

®
Prints-Paintings-Appraisals
®
one, " he adds. " Norway, Sweden
and Denmark seem to be on equal
terms when it comes to crime novels,
while Sweden and Denmark are far
ahead when it comes to the success
and quality of crime TV series. "
Paper or Plastic?
Interestingly, Norwegians still
prefer paperback novels. Young
adults and teens in the cities
enjoy tablet readers such as iPads,
Kindles and even read books on
their small cellphone screens, but
the vast majority still buy books.
" My latest thriller, 'The Testament
of Nostradamus,' sold more than
75,000 copies in hardcover and
barely 1,000 as an e-book, " says
Egeland. " And that was an e-book
bestseller! "
Publishers have struggled to agree
on a strategy to ensure e-books'
success, but Hjelseth says the digital
reading wave is about to break
in Norway. Many Norwegians
own Kindles and read English
or American literature. " Given
their popularity, crime novels are
important in promoting reading for
new generations, " he adds.
" Påskekrim "
Crime thrillers
Curl Up with a Good Book
At the heart of the crime novel
trend is Norwegians' love of
reading. This relatively small
population can be proud-and
Norwegian-Americans and
Canadians by association-of their
culture's voracious appetite for the
written word, says Egeland. " Per
capita, we're among the countries
that read the most books in the
world, " he says. " There are 5
million people in Norway, and our
bestselling author's latest novel has
sold almost 500,000 copies. That's
10 percent! Isn't it amazing? "
International readers have
caught on as well. Scandinavians
around the world-America,
Canada and Western Europe
in particular-are snapping up
påskekrim in record numbers this
decade. And not just for Easter!
for exciting reading on
your Easter holiday
. . .or anytime!
Find more good reading at our website
ingebretsens.com
INGEBRETSEN'S
!#
'
sonsofnorway.com VIKING APRIL 2014 41

http://www.ingebretsens.com http://www.sonsofnorway.com

Viking Magazine - April 2014

Table of Contents for the Digital Edition of Viking Magazine - April 2014

Contents
Viking Magazine - April 2014 - Cover1
Viking Magazine - April 2014 - Cover2
Viking Magazine - April 2014 - Contents
Viking Magazine - April 2014 - 4
Viking Magazine - April 2014 - 5
Viking Magazine - April 2014 - 6
Viking Magazine - April 2014 - 7
Viking Magazine - April 2014 - 8
Viking Magazine - April 2014 - 9
Viking Magazine - April 2014 - 10
Viking Magazine - April 2014 - 11
Viking Magazine - April 2014 - 12
Viking Magazine - April 2014 - 13
Viking Magazine - April 2014 - 14
Viking Magazine - April 2014 - 15
Viking Magazine - April 2014 - 16
Viking Magazine - April 2014 - 17
Viking Magazine - April 2014 - 18
Viking Magazine - April 2014 - 19
Viking Magazine - April 2014 - 20
Viking Magazine - April 2014 - 21
Viking Magazine - April 2014 - 22
Viking Magazine - April 2014 - 23
Viking Magazine - April 2014 - 24
Viking Magazine - April 2014 - 25
Viking Magazine - April 2014 - 26
Viking Magazine - April 2014 - 27
Viking Magazine - April 2014 - 28
Viking Magazine - April 2014 - 29
Viking Magazine - April 2014 - 30
Viking Magazine - April 2014 - 31
Viking Magazine - April 2014 - 32
Viking Magazine - April 2014 - 33
Viking Magazine - April 2014 - 34
Viking Magazine - April 2014 - 35
Viking Magazine - April 2014 - 36
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Viking Magazine - April 2014 - 38
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Viking Magazine - April 2014 - 40
Viking Magazine - April 2014 - 41
Viking Magazine - April 2014 - 42
Viking Magazine - April 2014 - 43
Viking Magazine - April 2014 - 44
Viking Magazine - April 2014 - 45
Viking Magazine - April 2014 - 46
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Viking Magazine - April 2014 - 49
Viking Magazine - April 2014 - 50
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Viking Magazine - April 2014 - 54
Viking Magazine - April 2014 - Cover3
Viking Magazine - April 2014 - Cover4
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