Viking Magazine - October 2015 - 25

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While Dale focuses on creating quality
knitwear inspired by Norwegian patterns
and an active lifestyle, the details and color
palettes change from season to season based
on modern trends. The company was also the
fi rst to produce a lighter-weight, dressier jacket
style - a popular alternative to heavier sweaters
intended for outdoor use. " While they follow
other fashion impulses, they honor their own
past and Norway's past, " says Gilbertson.
daleofnorway.com
Nordic by Nature
Rooted in Norway's rich knitwear tradition,
Oleana brings a fresh and modern approach
to sweater design. It's a company on a mission:
to encourage people to buy fewer, but more
beautiful things. And while a " made in Norway "
label sometimes only means " designed in
Norway, " Oleana keeps its production local.
" Everything is knitted and sewn here, " says
Oleana co-founder Signe Aarhus. This makes it
challenging to compete with companies that are
producing in countries with much lower wages,
but Aarhus knows that price isn't everything.
" Our aim is to teach people to appreciate
quality, " she says.
Oleana's designs are the creative work of
Solveig Hisdal, regarded as one of the best textile
designers in Norway. Her colorful palette and
sense of ornamentation and shape are clearly
visible in the Oleana collection. " As soon as they
added Solveig Hisdal, they became the company
they are today, " says Gilbertson.
Though rooted in the country's rich knitwear
tradition, Hisdal's inspiration goes beyond.
" We're also inspired by bunads, which use
damask, brocade, and silver, " says Aarhus.
Dale of Norway's
outdoor line
incorporates
exclusive details,
from salmon and
elk skin, to buttons
of deer antlers.
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PHOTOS (BOTH PAGES) COURTESY OF DALE OF NORWAY

http://www.daleofnorway.com

Viking Magazine - October 2015

Table of Contents for the Digital Edition of Viking Magazine - October 2015

Contents
Viking Magazine - October 2015 - Cover1
Viking Magazine - October 2015 - Cover2
Viking Magazine - October 2015 - Contents
Viking Magazine - October 2015 - 4
Viking Magazine - October 2015 - 5
Viking Magazine - October 2015 - 6
Viking Magazine - October 2015 - 7
Viking Magazine - October 2015 - 8
Viking Magazine - October 2015 - 9
Viking Magazine - October 2015 - 10
Viking Magazine - October 2015 - 11
Viking Magazine - October 2015 - 12
Viking Magazine - October 2015 - 13
Viking Magazine - October 2015 - 14
Viking Magazine - October 2015 - 15
Viking Magazine - October 2015 - 16
Viking Magazine - October 2015 - 17
Viking Magazine - October 2015 - 18
Viking Magazine - October 2015 - 19
Viking Magazine - October 2015 - 20
Viking Magazine - October 2015 - 21
Viking Magazine - October 2015 - 22
Viking Magazine - October 2015 - 23
Viking Magazine - October 2015 - 24
Viking Magazine - October 2015 - 25
Viking Magazine - October 2015 - 26
Viking Magazine - October 2015 - 27
Viking Magazine - October 2015 - 28
Viking Magazine - October 2015 - 29
Viking Magazine - October 2015 - 30
Viking Magazine - October 2015 - 31
Viking Magazine - October 2015 - 32
Viking Magazine - October 2015 - 33
Viking Magazine - October 2015 - 34
Viking Magazine - October 2015 - 35
Viking Magazine - October 2015 - 36
Viking Magazine - October 2015 - 37
Viking Magazine - October 2015 - 38
Viking Magazine - October 2015 - 39
Viking Magazine - October 2015 - 40
Viking Magazine - October 2015 - 41
Viking Magazine - October 2015 - 42
Viking Magazine - October 2015 - 43
Viking Magazine - October 2015 - 44
Viking Magazine - October 2015 - 45
Viking Magazine - October 2015 - 46
Viking Magazine - October 2015 - Cover3
Viking Magazine - October 2015 - Cover4
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