Viking Magazine - March 2016 - 19

Innovative Executive: Anita Krohn Traaseth
CEO, author, blogger, wife
and mother, Anita Krohn
Traaseth is the epitome of a
contemporary leader. In Sept.
2014, she was named CEO
of Innovation Norway, the
government-owned venture
that promotes national
industrial development,
benefiting both businesses
and the Norwegian economy.
Traaseth began her career
with IBM as a trainee, and
moved up the ranks over the
years through such executive
positions as strategy director
at DNV Software, and CEO
of Simula Innovation and
Intelligent Quality. Before
taking the top spot at
Innovation Norway, she was
the CEO of Hewlett-Packard
Norway, and was with the
company for nearly five years.
In her 20-plus years of
leadership experience,
the busy businesswoman
believes in a contemporary
management style -
one that focused on the
management of life, not
just the job. As a mother of
three daughters, Traaseth
believes in being transparent,
sharing both success and
failures in her life. In her
book, " Good Enough for the
'Bastards': Confessions of a
Female Leader, " she opens
up about her personal story
of combining leadership
roles in being an executive,
wife and mother. " My goal
with the book is twofold: to
pass my stories on to my
daughters and to inspire the
next generation of leaders to
take on leadership roles, " she
says. She hopes readers will
understand they are indeed
" good enough. " And that
doesn't mean you have to be
good at everything. " Failures
are crucial for building
knoweldge, stamina
and focus. "
sonsofnorway.com VIKING MARCH 2016 19
-Anita Krohn Traaseth,
CEO Innovation Norway
PHOTO BY AGNETE BRUN

http://www.sonsofnorway.com

Viking Magazine - March 2016

Table of Contents for the Digital Edition of Viking Magazine - March 2016

Contents
Viking Magazine - March 2016 - Cover1
Viking Magazine - March 2016 - Cover2
Viking Magazine - March 2016 - Contents
Viking Magazine - March 2016 - 4
Viking Magazine - March 2016 - 5
Viking Magazine - March 2016 - 6
Viking Magazine - March 2016 - 7
Viking Magazine - March 2016 - 8
Viking Magazine - March 2016 - 9
Viking Magazine - March 2016 - 10
Viking Magazine - March 2016 - 11
Viking Magazine - March 2016 - 12
Viking Magazine - March 2016 - 13
Viking Magazine - March 2016 - 14
Viking Magazine - March 2016 - 15
Viking Magazine - March 2016 - 16
Viking Magazine - March 2016 - 17
Viking Magazine - March 2016 - 18
Viking Magazine - March 2016 - 19
Viking Magazine - March 2016 - 20
Viking Magazine - March 2016 - 21
Viking Magazine - March 2016 - 22
Viking Magazine - March 2016 - 23
Viking Magazine - March 2016 - 24
Viking Magazine - March 2016 - 25
Viking Magazine - March 2016 - 26
Viking Magazine - March 2016 - 27
Viking Magazine - March 2016 - 28
Viking Magazine - March 2016 - 29
Viking Magazine - March 2016 - 30
Viking Magazine - March 2016 - 31
Viking Magazine - March 2016 - 32
Viking Magazine - March 2016 - 33
Viking Magazine - March 2016 - 34
Viking Magazine - March 2016 - 35
Viking Magazine - March 2016 - 36
Viking Magazine - March 2016 - 37
Viking Magazine - March 2016 - 38
Viking Magazine - March 2016 - Cover3
Viking Magazine - March 2016 - Cover4
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