NordicLife Culture + Taste + History + Events + Personalities Tove Grane Fashion Designer D esigner Tove Grane's mission is for consumers to buy fewer clothes - but invest in what they decide to buy. Grane founded the label We Norwegians, a clothing line that puts a modern take on classic Norwegian wool knits. She creates her designs in Voss, Norway, and works with Italian yarn suppliers who purchase raw wool from Australia and New Zealand. The fabrics are then knit in Denmark before garments are cut and stitched in Poland. " My mother was a skilled seamstress, and she was very kind to put my design ideas into actual clothes when I didn't know how to sew. " " Norwegians are very practical. We dress according to the weather, so I want to make clothing that fi ts our lifestyle and climate with a Norwegian identity. " " Expanding We Norwegians to North America is going very well. Scandinavian style is popular in the United States! " " Wool is a marvel of nature. It's biodegradable, and it won't harm our planet. " Learn more at wenorwegians.com and read more from the interview on March 1 at sonsofnorway.com/blog. sonsofnorway.com VIKING MARCH 2016 7 PHOTO BY SBK PHOTOGRAPHYhttp://www.wenorwegians.com http://www.sonsofnorway.com/blog http://www.sonsofnorway.com