Viking Magazine - May 2018 - 32

Member Matters
Recruiting for the Future
Mjosen 4-078's September Membership Dinner
In 2017, 76 lodges met or exceeded Sons of Norway's goal of a 10 percent
increase in new members.
BY TAYLOR HUGO
Mjosen 4-078: December Jul Party
Mjosen 4-078: A member and her grandson
at the November baking day
the spring of 2013, Mjosen
4-078's then-president brought
up the idea of closing the Mayville,
N.D., lodge due to a lack of
participation at meetings. Member
Rebecca Gunderson sat in the room,
and she remembers thinking a few
days later that she didn't join the
lodge - following in the footsteps
of her parents, aunts, uncles and
grandparents - just to see its doors
shutter. So when a member from a
neighboring lodge suggested hosting
a membership dinner in partnership
with their Financial Benefits
Counselor, something Mjosen 4-078
had not done in Gunderson's time
since joining, she jumped at the
chance to organize the event. Current
members were asked to help recruit,
and were told that if they brought
a potential member to the dinner,
they would receive a free meal. That
year, 13 new members joined, and
the membership dinner became a
biennial tradition.
Last year marked the third
membership dinner for the lodge, and
despite the fact that Mjosen 4-078
was only tasked with recruiting eight
new members in 2017, they had 24
people join. " New members bring
in new ideas to keep the lodge active
and viable, " says Gunderson, who
is now president, adding that the
membership dinner is only one of
32 VIKING MAY 2018 sonsofnorway.com
In
their recruitment tools. The lodge
also offers cultural activities like
rosemaling and Norwegian cooking
classes, all photographed by vice
president (and Gunderson's husband)
Steven, who creates slideshows set to
Scandinavian music to highlight fun
events throughout the year.
Because of their efforts, Mjosen
4-078 exceeded Sons of Norway's
2017 Recruitment Campaign goal
for each lodge to increase new
members by 10 percent. Rather than
only choosing two winners, as in
years past, Sons of Norway last year
decided to change the recruitment
challenge, recognizing all lodges that
met their goal with prizes like first
access to cultural DVDs, a newly
designed Sons of Norway banner,
a certificate of honor, a recruiter
recognition pin and $200 toward
a lodge celebration. As a result, 76
Mjosen 4-078: Financial Benefits Counselor Dan
Haglund speaks about Sons of Norway's financial
products and shares his genealogy knowledge.
Mjosen 4-078: Rosemaling class

http://www.sonsofnorway.com

Viking Magazine - May 2018

Table of Contents for the Digital Edition of Viking Magazine - May 2018

Contents
Viking Magazine - May 2018 - Cover1
Viking Magazine - May 2018 - Cover2
Viking Magazine - May 2018 - Contents
Viking Magazine - May 2018 - 4
Viking Magazine - May 2018 - 5
Viking Magazine - May 2018 - 6
Viking Magazine - May 2018 - 7
Viking Magazine - May 2018 - 8
Viking Magazine - May 2018 - 9
Viking Magazine - May 2018 - 10
Viking Magazine - May 2018 - 11
Viking Magazine - May 2018 - 12
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Viking Magazine - May 2018 - 46
Viking Magazine - May 2018 - Cover3
Viking Magazine - May 2018 - Cover4
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