Viking Magazine - June 2021 - 33

MESSAGE
FROM CEO
CHRIS PINKERTON
Dear Fellow Members:
It has been my privilege to serve as CEO for the past year and I am
honored to present you with our 2020 annual report. While it has been
a challenging time, together we have proven that we are resilient and
remain dedicated to our mission. Thank you for your commitment-
your efforts make Sons of Norway a warm and vital community.
Many of you are aware that 2020 should have been the year of our biennial International Convention. As
with most of the world, we had to adjust our plans. Despite the obstacles that the pandemic presented,
we celebrated a major milestone with our 125th anniversary. We aimed to create the excitement that this
occasion deserved through virtual tours, events and presentations, and we felt the enthusiasm from our
membership community across the world. I hope you were able to enjoy some of these offerings and
I deeply thank all the members and lodges that supported us with videos and messages to make this
happen.
Amazingly, your recruiting efforts for 2020 exceeded the new member goal by an impressive 24%. While
the coronavirus may have put restrictions on gatherings, you still shared the wonderful benefits of joining
Sons of Norway with your friends and family to support this goal. Our fraternal spirit is growing even
stronger!
Other areas in which we surpassed our objectives were new insurance members (+11%), foundation funds
(+61%), and both annuity (+3%) and total life premium (+16%). We also saw tremendous momentum in
recruiting efforts for our agent base. This growth will improve the availability of our insurance products
and increase the revenue they generate.
Once again, we are aiming high with our 2021 goals. On the next few pages, you will see that we anticipate
a bright year ahead as far as recruitment and financial vehicles, which provide stability for our members
during financial uncertainty and support our lodge and community activities.
I'd like to thank our members, lodge leaders and board members for your steadfast commitment to Sons
of Norway that allows us to remain strong, connected and thriving as we have for over 125 years.
Christopher H. Pinkerton
Chief Executive Officer
sonsofnorway.com VIKING JUNE 2021 33

http://www.sonsofnorway.com

Viking Magazine - June 2021

Table of Contents for the Digital Edition of Viking Magazine - June 2021

Contents
Viking Magazine - June 2021 - Cover1
Viking Magazine - June 2021 - Cover2
Viking Magazine - June 2021 - Contents
Viking Magazine - June 2021 - 4
Viking Magazine - June 2021 - 5
Viking Magazine - June 2021 - 6
Viking Magazine - June 2021 - 7
Viking Magazine - June 2021 - 8
Viking Magazine - June 2021 - 9
Viking Magazine - June 2021 - 10
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Viking Magazine - June 2021 - Cover3
Viking Magazine - June 2021 - Cover4
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