Viking Magazine - March 2022 - 25

Left: Located in Drammen, Norway, the fifth-generation
owners of Aass Bryggeri combine traditional craftsmanship
and modern innovation to produce its lineup of beers, cider
and sodas. It is the oldest still-operating brewery in Norway.
Below: Dimitri Yogaratnam of Oslo Brewing Co.
of a brew: grain, hops, yeast and water.
" Every brewery has to prove they can brew a really
good beer without camoufl ging it with lactose or
haze or over-hopping. It has to stand for itself and be
well-balanced, and that's what we've always done, " says
Øverland, whose Nøgne Ø brewery frequently makes
RateBeer's annual list of top 100 breweries in the world.
LOCAL CRAFT, GLOBAL APPEAL
From a global standpoint, Øverland says Norway's
craft b er trails the United States by about 10 years in
terms of national market share, and is roughly six to 18
months behind in trends, adds Lauritz, so Norwegian
craft brewers often look across the pond to predict
what's going to be popular. Right now, it's all about
seltzers, fruity IPAs brewed with mango, light beers and
even non-alcoholic options for those who are sobercurious.
The
U.S. also offers an outlook of how the craft b er
market will evolve in Norway. " The U.S. has paved
the way for pretty much any Western market-how it
grows, then fl ttens out and then slowly matures, " says
Øverland. " Where we're seeing growth now is in small,
very local craft b ewers that sell their beers exclusively
onsite and at brewpubs. There will always be a market
for that, and that's where you can grow. "
Beyond the border, a handful of Norway's craft b ers
can be found in the U.S., the E.U., Australia and Asia,
which is where Oslo Brewing Company is concentrating
its effo ts. The craft brewer opened the bar ØL in
Tokyo, where it serves 20 Japanese and Scandinavian
artisan brews on tap. Oslo Brewing Company plans to
open a second bar in Japan in May, and a
third in Taiwan come 2023.
" With the brand, we wanted to capture the
" We pride ourselves on being the oldest
brewery in Norway . . . We know how to
brew beer. Our values are tradition,
innovation, quality and culture. "
-Lauritz Aass, Aass Bryggeri
@sonsofnorway
energy of Oslo. Oslo has kind of been like a
stepbrother to Stockholm and Copenhagen,
but Oslo is really coming into its own with
food culture, and it's becoming a great place
to start a business, " says Yogaratnam. " If
you're familiar with Janteloven, you know
Norwegians aren't so eager to boast about
their city. So we thought, 'No one else is
doing this. We have to tell the world about
this, what's going on here.' Craft b er seemed
like a good medium to do that. " ▼
March 2022
25
PHOTOS BY HELGE TOLLEFSEN, COURTESY OSLO BREWING CO.

Viking Magazine - March 2022

Table of Contents for the Digital Edition of Viking Magazine - March 2022

Contents
Viking Magazine - March 2022 - Cover1
Viking Magazine - March 2022 - Cover2
Viking Magazine - March 2022 - Contents
Viking Magazine - March 2022 - 4
Viking Magazine - March 2022 - 5
Viking Magazine - March 2022 - 6
Viking Magazine - March 2022 - 7
Viking Magazine - March 2022 - 8
Viking Magazine - March 2022 - 9
Viking Magazine - March 2022 - 10
Viking Magazine - March 2022 - 11
Viking Magazine - March 2022 - 12
Viking Magazine - March 2022 - 13
Viking Magazine - March 2022 - 14
Viking Magazine - March 2022 - 15
Viking Magazine - March 2022 - 16
Viking Magazine - March 2022 - 17
Viking Magazine - March 2022 - 18
Viking Magazine - March 2022 - 19
Viking Magazine - March 2022 - 20
Viking Magazine - March 2022 - 21
Viking Magazine - March 2022 - 22
Viking Magazine - March 2022 - 23
Viking Magazine - March 2022 - 24
Viking Magazine - March 2022 - 25
Viking Magazine - March 2022 - 26
Viking Magazine - March 2022 - 27
Viking Magazine - March 2022 - 28
Viking Magazine - March 2022 - 29
Viking Magazine - March 2022 - 30
Viking Magazine - March 2022 - 31
Viking Magazine - March 2022 - 32
Viking Magazine - March 2022 - 33
Viking Magazine - March 2022 - 34
Viking Magazine - March 2022 - 35
Viking Magazine - March 2022 - 36
Viking Magazine - March 2022 - 37
Viking Magazine - March 2022 - 38
Viking Magazine - March 2022 - 39
Viking Magazine - March 2022 - Cover4
https://www.nxtbook.com/greenspringmedia/viking/viking-magazine-jul-aug-2024
https://www.nxtbook.com/greenspringmedia/viking/may-jun-2024
https://www.nxtbook.com/greenspringmedia/viking/viking-magazine-mar-apr-2024
https://www.nxtbook.com/greenspringmedia/viking/viking-magazine-jan-feb-2024
https://www.nxtbook.com/greenspringmedia/viking/viking-magazine-nov-dec-2023
https://www.nxtbook.com/greenspringmedia/viking/viking-magazine-sep-oct-2023
https://www.nxtbook.com/greenspringmedia/viking/viking-magazine-jul-aug-2023
https://www.nxtbook.com/greenspringmedia/viking/viking-magazine-may-jun-2023
https://www.nxtbook.com/greenspringmedia/viking/viking-magazine-mar-apr-2023
https://www.nxtbook.com/greenspringmedia/viking/viking-magazine-november-2011
https://www.nxtbook.com/greenspringmedia/viking/viking-magazine-jan-feb-2023
https://www.nxtbook.com/mspc/viking/202212
https://www.nxtbook.com/mspc/viking/202211
https://www.nxtbook.com/mspc/viking/202210
https://www.nxtbook.com/mspc/viking/202209
https://www.nxtbook.com/mspc/viking/202208
https://www.nxtbook.com/mspc/viking/202207
https://www.nxtbook.com/mspc/viking/202206
https://www.nxtbook.com/mspc/viking/202205
https://www.nxtbook.com/mspc/viking/202204
https://www.nxtbook.com/mspc/viking/202203
https://www.nxtbook.com/mspc/viking/202202
https://www.nxtbook.com/mspc/viking/202201
https://www.nxtbook.com/mspc/viking/202112
https://www.nxtbook.com/mspc/viking/202111
https://www.nxtbook.com/mspc/viking/202110
https://www.nxtbook.com/mspc/viking/202109
https://www.nxtbook.com/mspc/viking/202108
https://www.nxtbook.com/mspc/viking/202107
https://www.nxtbook.com/mspc/viking/202106
https://www.nxtbook.com/mspc/viking/202105
https://www.nxtbook.com/mspc/viking/202104
https://www.nxtbook.com/mspc/viking/202103
https://www.nxtbook.com/mspc/viking/202102
https://www.nxtbook.com/mspc/viking/202101
https://www.nxtbook.com/mspc/viking/202012
https://www.nxtbook.com/mspc/viking/202011
https://www.nxtbook.com/mspc/viking/202010
https://www.nxtbook.com/mspc/viking/202009
https://www.nxtbook.com/mspc/viking/202008
https://www.nxtbook.com/mspc/viking/202007
https://www.nxtbook.com/mspc/viking/202006
https://www.nxtbook.com/mspc/viking/202005
https://www.nxtbook.com/mspc/viking/202004
https://www.nxtbook.com/mspc/viking/202003
https://www.nxtbook.com/mspc/viking/202002
https://www.nxtbook.com/mspc/viking/202001
https://www.nxtbook.com/mspc/viking/201912
https://www.nxtbook.com/mspc/viking/201911
https://www.nxtbook.com/mspc/viking/201910
https://www.nxtbook.com/mspc/viking/201909
https://www.nxtbook.com/mspc/viking/201908
https://www.nxtbook.com/mspc/viking/201907
https://www.nxtbook.com/mspc/viking/201906
https://www.nxtbook.com/mspc/viking/201905
https://www.nxtbook.com/mspc/viking/201904
https://www.nxtbook.com/mspc/viking/201903
https://www.nxtbook.com/mspc/viking/201902
https://www.nxtbook.com/mspc/viking/201901
https://www.nxtbook.com/mspc/viking/201812
https://www.nxtbook.com/mspc/viking/201811
https://www.nxtbook.com/mspc/viking/201810
https://www.nxtbook.com/mspc/viking/201809
https://www.nxtbook.com/mspc/viking/201808
https://www.nxtbook.com/mspc/viking/201807
https://www.nxtbook.com/mspc/viking/201806
https://www.nxtbook.com/mspc/viking/201805
https://www.nxtbook.com/mspc/viking/201804
https://www.nxtbook.com/mspc/viking/201803
https://www.nxtbook.com/mspc/viking/201802
https://www.nxtbook.com/mspc/viking/201801
https://www.nxtbook.com/mspc/viking/201712
https://www.nxtbook.com/mspc/viking/201711
https://www.nxtbook.com/mspc/viking/201710
https://www.nxtbook.com/mspc/viking/201709
https://www.nxtbook.com/mspc/viking/201708
https://www.nxtbook.com/mspc/viking/201707
https://www.nxtbook.com/mspc/viking/201706
https://www.nxtbook.com/mspc/viking/201705
https://www.nxtbook.com/mspc/viking/201704
https://www.nxtbook.com/mspc/viking/201703
https://www.nxtbook.com/mspc/viking/201702
https://www.nxtbook.com/mspc/viking/201701
https://www.nxtbook.com/mspc/viking/201612
https://www.nxtbook.com/mspc/viking/201611
https://www.nxtbook.com/mspc/viking/201610
https://www.nxtbook.com/mspc/viking/201609
https://www.nxtbook.com/mspc/viking/201608
https://www.nxtbook.com/mspc/viking/201607
https://www.nxtbook.com/mspc/viking/201606
https://www.nxtbook.com/mspc/viking/201605
https://www.nxtbook.com/mspc/viking/201604
https://www.nxtbook.com/mspc/viking/201603
https://www.nxtbook.com/mspc/viking/201602
https://www.nxtbook.com/mspc/viking/201601
https://www.nxtbook.com/mspc/viking/201512
https://www.nxtbook.com/mspc/viking/201511
https://www.nxtbook.com/mspc/viking/201510
https://www.nxtbook.com/mspc/viking/201509
https://www.nxtbook.com/mspc/viking/201508
https://www.nxtbook.com/mspc/viking/201507
https://www.nxtbook.com/mspc/viking/201506
https://www.nxtbook.com/mspc/viking/201505
https://www.nxtbook.com/mspc/viking/201504
https://www.nxtbook.com/mspc/viking/201503
https://www.nxtbook.com/mspc/viking/201502
https://www.nxtbook.com/mspc/viking/201501
https://www.nxtbook.com/mspc/viking/201412
https://www.nxtbook.com/mspc/viking/201411
https://www.nxtbook.com/mspc/viking/201410
https://www.nxtbook.com/mspc/viking/201409
https://www.nxtbook.com/mspc/viking/201408
https://www.nxtbook.com/mspc/viking/201407
https://www.nxtbook.com/mspc/viking/201406
https://www.nxtbook.com/mspc/viking/201405
https://www.nxtbook.com/mspc/viking/201404
https://www.nxtbook.com/mspc/viking/201403
https://www.nxtbook.com/mspc/viking/201402
https://www.nxtbook.com/mspc/viking/201401
https://www.nxtbook.com/mspc/viking/201312
https://www.nxtbook.com/mspc/viking/201311
https://www.nxtbook.com/mspc/viking/201310
https://www.nxtbook.com/mspc/viking/201309
https://www.nxtbook.com/mspc/viking/201308
https://www.nxtbook.com/mspc/viking/201307
https://www.nxtbook.com/mspc/viking/201306
https://www.nxtbook.com/mspc/viking/201305
https://www.nxtbook.com/mspc/viking/201304
https://www.nxtbook.com/mspc/viking/201303
https://www.nxtbook.com/mspc/viking/201302
https://www.nxtbook.com/mspc/viking/201301
https://www.nxtbook.com/mspc/viking/201212
https://www.nxtbook.com/mspc/viking/201211
https://www.nxtbook.com/mspc/viking/201210
https://www.nxtbook.com/mspc/viking/201209
https://www.nxtbook.com/mspc/viking/201208
https://www.nxtbook.com/mspc/viking/201207
https://www.nxtbook.com/mspc/viking/201206
https://www.nxtbook.com/mspc/viking/201205
https://www.nxtbook.com/mspc/viking/201204
https://www.nxtbook.com/mspc/viking/201203
https://www.nxtbook.com/mspc/viking/201202
https://www.nxtbook.com/mspc/viking/201201
https://www.nxtbook.com/mspc/viking/201112
https://www.nxtbook.com/mspc/viking/201110
https://www.nxtbook.com/mspc/viking/201109
https://www.nxtbook.com/mspc/viking/201108
https://www.nxtbook.com/mspc/viking/201107
https://www.nxtbook.com/mspc/viking/201106
https://www.nxtbook.com/mspc/viking/201105
https://www.nxtbook.com/mspc/viking/201104
https://www.nxtbook.com/mspc/viking/201103
https://www.nxtbook.com/mspc/viking/201102
https://www.nxtbook.com/mspc/viking/201101
https://www.nxtbook.com/mspc/viking/201012
https://www.nxtbook.com/mspc/viking/201011
https://www.nxtbook.com/mspc/viking/201010
https://www.nxtbook.com/mspc/viking/201009
https://www.nxtbook.com/mspc/viking/201008
https://www.nxtbook.com/mspc/viking/201007
https://www.nxtbook.com/mspc/viking/201006
https://www.nxtbook.com/mspc/viking/201005
https://www.nxtbook.com/mspc/viking/201004
https://www.nxtbook.com/mspc/viking/201003
https://www.nxtbook.com/mspc/viking/201002
https://www.nxtbook.com/mspc/viking/201001
https://www.nxtbook.com/mspc/viking/200912
https://www.nxtbook.com/mspc/viking/200911
https://www.nxtbookmedia.com