Viking Magazine - November 2022 - 5
På Norsk
MED BESLUTTSOMHET FOR EN LANG LEVETID
I
mai i år gikk det internasjonale
styret gjennom årsbudsjettet med
tanke på den langsiktige helsen til Sons
of Norway. Som du kanskje har lagt
merke til i Sons of Norways årsrapport,
har medlemstallet vokst jevnt og trutt,
mens salget av finansielle produkter
har gått ned det siste tiåret. Se
Executive Ideas-artikkelen på side
30 for mer detaljer om dette emnet.
Vår budsjettanalyse resulterte i den
vanskelige beslutningen om å endre
antall årlige utgaver av Vikingmagasinet
fra 12 til seks per år.
Hva var begrunnelsen bak denne
beslutningen?
I de siste to årene har organisasjonen
kuttet 2 millioner dollar i driftsutgifter,
og styret har søkt andre måter å
skalere budsjettet tilbake på. Det er
god forretningspraksis å vurdere alle
utgifter og analysere hvordan de passer
inn i helhetsbildet.
Mens andre tilsvarende
organisasjoner krymper, fortsetter
Sons of Norways medlemskap å trende
oppover. Dette er gode nyheter,
men medlemsveksten vår kommer
med en kostnad. Hvis du leser det
fine trykket på motsatt side, vil du
se at 6 dollar av ditt årlige Sons of
Norway-medlemskap er allokert til
produksjonen av Viking. Dette beløpet
gjenspeiler ikke den reelle kostnaden
for abonnementet, som kompenseres
av reklameinntekter og Sons of
Norways forsikringssalg.
Nesten alle broderlige organisasjoner
har migrert til 100% digital publisering,
men når vi vet hvor mye medlemmene
setter pris på å motta Viking, er vi
glade for at vi fortsatt kan tilby trykte
utgaver av magasinet annenhver
måned.
Hva ville skje hvis vi ikke hadde gjort
disse endringene?
Det er nødvendig for oss å endre
antall utgaver av Viking for å bli en
@sonsofnorway
av de broderlige organisasjonene som
overlever. Vi ønsker at Sons of Norway
skal være her 50 år til. Jeg applauderer
styret for å tenke strategisk og for å ta
grep for å sikre en lang levetid for Sons
of Norway.
Hvordan vil den nye utgaven av
Viking se ut?
Viking skal ha 36 sider og seks utgaver i
året fra og med januar/februar-utgaven
som sendes ut mot slutten av januar
i 2023. Vi har hørt fra medlemmene
at forsiden ofte kommer frem i skadet
tilstand, så papiromslaget på forsiden
vil ha en større vekt.
Vil det bli andre endringer?
Du har kanskje lagt merke til at
fraternal-avdelingen vår har økt
produksjonen av digitalt innhold
de siste årene - fra å berike tilbud
på sosiale medier til interaktivt
kulturelt innhold, Viking for kids,
filmarrangementer, veiledningsvideoer
på norsk baking og enda flere kulturelle
godbiter. Disse tilbudene vil fortsette
slik at medlemmene kan engasjere seg
i Sons of Norways kulturinnhold på en
rekke måter.
Hvordan kan du hjelpe?
For å hjelpe Sons of Norway til
å fortsette å være en voksende
medlemsorientert organisasjon, er
det flere måter å iverksette tiltak.
Rekruttering av nye medlemmer,
spesielt fra yngre generasjoner, er
avgjørende for å drive organisasjonen
fremover. Fortell andre om Sons of
Norway sine forsikringsprodukter
og se på dem selv. Gå til sofn.com/
financial_products/ og sett opp en
økonomisk konsultasjon. Ta kontakt og
omgå med oss på sofn.com og sosiale
mediekanaler (se nedenfor) for å
oppdage alle de kulturelle ressursene
som er inkludert i medlemskapet ditt.
Vi er sammen om dette på lang sikt. ▼
SONS OF NORWAY HEADQUARTERS
1455 W. Lake St. * Minneapolis, MN, 55408
sonsofnorway.com
Questions about your membership?
Call 612-827-3611 or 800-945-8851
Email: cbs@sofn.com
INTERNATIONAL OFFICERS
PRESIDENT RON STUBBINGS ................................ 604-941-0760
ron.stubbings@sofnboard.com
VICE PRESIDENT MARK AGERTER ........................541-685-0115
mark.agerter@sofnboard.com
SECRETARY ROBIN FOSSUM ....................................715-924-4111
robin.fossum@sofnboard.com
TREASURER MARY B. ANDERSEN ........................610-524-1355
mary.andersen@sofnboard.com
INTERNATIONAL DIRECTORS
CLAUDIA BERG ............................................................701-400-5286
claudia.berg@sofnboard.com
ERIK BROCHMANN ..................................................604-820-9760
erik.brochmann@sofnboard.com
KATHY DOLLYMORE .................................................. 610-626-2260
kathy.dollymore@sofnboard.com
LUELLA GRANGAARD ..............................................760-363-7704
luella.grangaard@sofnboard.com
CHRISTINE HICKS .......................................................425-766-3537
christine.hicks@sofnboard.com
DUANE KITTLESON ................................................... 608-229-6738
duane.kittleson@sofnboard.com
PER MIKALSEN ........................................................ +47-90-561-600
per.mikalsen@sofnboard.com
DENNIS RUSINKO .......................................................612-789-2272
dennis.rusinko@sofnboard.com
HEADQUARTERS STAFF
CHRISTOPHER PINKERTON....................Chief Executive Officer
cpinkerton@sofn.com
ERICA OBERG ..................................................Chief Financial Officer
eoberg@sofn.com
CONNIE O'BRIEN...... ....................Director of Fraternal Development
cobrien@sofn.com .....................................and Marketing Foundation Director
JANA VELO .......................................................................Viking Content Editor
jvelo@sofn.com
DANIEL SEYFRIED ..............................................Chief Information Officer
dseyfried@sofn.com
NICK HENNEN .....................................................................Webmaster
nhennen@sofn.com
CHRISTIAN LALAND .............Operations Manager, Insurance Services
claland@sofn.com
VIKING STAFF
ANYA BRITZIUS..............................................................................Editor
abritzius@mspcagency.com
TIFFANY LUKK ..........................................................................Associate Editor
AMY ARMATO .....................................................................Senior Art Director
CHELSEY ROHRBACHER ...............................................Project Manager
TIM DALLUM......... .................................................Production Manager
KARIN MILLER ............................................................Advertising Sales
kmiller@mspcagency.com
PAUL MARIHART ....................................................Advertising Artists
STEVE MATHEWSON, BILL SYMPSON.... Digital Prepress Group
Viking Magazine for the Members of
Sons of Norway (USPS 611-600, ISSN
19443366), which reaches the largest
Scandinavian-American audience in North America, is published
monthly for Sons of Norway, 1455 W. Lake St., Minneapolis, MN,
55408. Periodicals postage paid at St. Paul, MN, and at additional
offices. POSTMASTER: Please send address changes to Viking
Magazine for the Members of Sons of Norway, 1455 W. Lake St.,
Minneapolis, MN, 55408. © 2019, Sons of Norway. All rights
reserved. Printed in USA. Viking has a circulation of 51,000. Of
the annual membership dues, $6 is allocated to Viking magazine
subscription. Canada Post International Publications Mail Product
(Canadian Distribution) Sales Agreement No. 40015655. Station
A, P.O. Box 54, Windsor, Ontario N9A 6J5. No part of this
publication may be reproduced without permission. Advertising
solicitations are accepted at Sons of Norway. Send address-change
information, seasonal and permanent, to Sons of Norway Viking
Magazine, 1455 W. Lake St., Minneapolis, MN, 55408.
November 2022
5
http://www.sonsofnorway.com
http://sofn.com/financial_products/
http://sofn.com/financial_products/
http://www.sofn.com
Viking Magazine - November 2022
Table of Contents for the Digital Edition of Viking Magazine - November 2022
Contents
Viking Magazine - November 2022 - 1
Viking Magazine - November 2022 - 2
Viking Magazine - November 2022 - Contents
Viking Magazine - November 2022 - 4
Viking Magazine - November 2022 - 5
Viking Magazine - November 2022 - 6
Viking Magazine - November 2022 - 7
Viking Magazine - November 2022 - 8
Viking Magazine - November 2022 - 9
Viking Magazine - November 2022 - 10
Viking Magazine - November 2022 - 11
Viking Magazine - November 2022 - 12
Viking Magazine - November 2022 - 13
Viking Magazine - November 2022 - 14
Viking Magazine - November 2022 - 15
Viking Magazine - November 2022 - 16
Viking Magazine - November 2022 - 17
Viking Magazine - November 2022 - 18
Viking Magazine - November 2022 - 19
Viking Magazine - November 2022 - 20
Viking Magazine - November 2022 - 21
Viking Magazine - November 2022 - 22
Viking Magazine - November 2022 - 23
Viking Magazine - November 2022 - 24
Viking Magazine - November 2022 - 25
Viking Magazine - November 2022 - 26
Viking Magazine - November 2022 - 27
Viking Magazine - November 2022 - 28
Viking Magazine - November 2022 - 29
Viking Magazine - November 2022 - 30
Viking Magazine - November 2022 - 31
Viking Magazine - November 2022 - 32
Viking Magazine - November 2022 - 33
Viking Magazine - November 2022 - 34
Viking Magazine - November 2022 - 35
Viking Magazine - November 2022 - 36
Viking Magazine - November 2022 - 37
Viking Magazine - November 2022 - 38
Viking Magazine - November 2022 - 39
Viking Magazine - November 2022 - 40
Viking Magazine - November 2022 - 41
Viking Magazine - November 2022 - 42
Viking Magazine - November 2022 - 43
Viking Magazine - November 2022 - 44
Viking Magazine - November 2022 - 45
Viking Magazine - November 2022 - 46
Viking Magazine - November 2022 - 47
Viking Magazine - November 2022 - 48
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