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FINDINGS
9. What are your thoughts on the desires, needs, and wants of the future consumer of
college and university foodservices? How will generational changes impact this
business?
The participants had many observations about the characteristics of the next generation of
students they are starting to see walk through the doors of their campuses. The first observation
is that these students are seemingly always on-the-go and often need to get food quickly.
" Everybody just wants everything to be easier and faster, here things [are] mostly grab-and
-go. "
" They don't have time to sit down and eat. They can grab it and go. "
The next observation was centered around the desire to use their phones for their interactions.
From mobile ordering or looking up information, the phone and technology are important facets
of service delivery.
" ...the less interaction the better. "
" A lot of what they want is accessible on their mobile, on their phone, you know. "
" I think they're going to want to see more interaction with that phone, than they actually do
customer facing. "
The participants also discussed that they see many more dietary restrictions and food allergies
among the newer students. These students are also more vocal about their dietary wants and
needs, both regarding allergies and in general.
" There's a lot more kids with a lot more allergies and things like that. And people are more
willing to speak up about [it]. "
" They know what they want, they have a voice. "
" They want to know what they're eating, and I don't see that taking steps backwards. "
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