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MANAGERS
CONCLUSION
The managerial interviews provided rich data concerning the topics at hand. In most areas,
they reflected much of the general consensus from the focus groups. In addition, they
provided observations of the students from a closer perspective in that they spend more time
directly serving or working with the student customer and student employee than many of the
focus group participants.
To that end, their insights into the needs and desires of the students provided needed depth
concerning this generations' desire for high quality food that meets their dietary
requirements. Students are no longer satisfied with paying for meal plans that they do not
use due to food restrictions or religious needs. Students expect to be provided with
appropriate dietary options so that they are making the best use of their dining dollars.
In addition to the information they provided concerning student needs, they also detailed
issues surrounding labor availability and cost and the cost of food. The most interesting part
of that discussion was how those two factors are interrelated. When skilled labor is
unavailable, the kinds of products that must be purchased become more expensive, as much
of the preparation must be done by the manufacturer instead of in the foodservice providers'
kitchen. At the same time, issues within various food markets have caused the general cost
of food products to rise and their availability to fall. This resulted in very difficult situations
for many foodservice operators. Combating the labor issue, by attracting and hiring skilled
and experienced employees who can handle more preparation activities, can have an added
benefit of allowing the purchase of foods that are in more of their raw, unprepared form,
which cost less.
This round of managerial data collection completed the 360-degree review that was the
initial goal of this project. These insights, along with the other data that were collected from
the other stakeholders, were crucial in crafting the discussions for the final think tank.
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