Campus Dining Today 2024 Winter - 17

GPM goals
Once you have established your GPM goals, you can
actually measure the results of all your products down
to the shelf, the gondola (free-standing shelving unit),
the cooler door, and all the sections of your store,
as they relate to delivering revenue to your location.
Maybe you seem to need more spaces for " salty
snacks, " but " gum and mints " seem over-spaced? Do
all those water varieties sell better than carbonated?
Adjust the spacing according to popularity and
revenue generation. If you have more than one
location, they may be totally different, even if they are
close in proximity.
For us, each new student cohort seems to set its own
new buying patterns and selections. When choosing
new products, don't agonize over what " you " think will
sell. Try as many as you can-experiment, measure, and
let your customers decide. After all, it's what they want
that matters. All you want is to satisfy their needs, and
of course, realize your operation's financial goals.
Measuring your success is exciting. There is always
more work to be done to fine-tune sections, eliminate
items, and create space for new items. Reviewing your
results and seeing all your work pay off can be a very
satisfying process. §
Scan the QR code to access
the most recent Retail 101
microlearning video online in
NACUFS Connect. Explore past
videos and look for more to come
in this informative series!
RETAIL 101
| CAMPUS DINING TODAY
17

https://connect.nacufs.org/organization/nacufs-microlearning-library

Campus Dining Today 2024 Winter

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