Campus Dining Today Spring 2021 - 31

An entrepreneur shows off her product at ELEMENTS.

" With everything that's going on in the world right now,
I think everyone, especially students, can appreciate
a small taste of joy and a bit of indulgence that my
cupcakes represent, " said Marrow reflecting on her
experience. " It's been a great honor to share Sweets by
Alexandria with the community and an absolute joy to
witness the growth that we've experienced on campus
from our partnership with ELEMENTS. "
Temeka L. Carter, Ph.D., liberal studies professor at
NC A&T and founder of Black Belt Soap Co., said the
partnership with ELEMENTS has given her products-
a line of natural skin care creams, body butters and
soaps-a new level of exposure.
" I wanted students to have quality, locally made
skin care products from a fellow Aggie and faculty
member, " said Carter. " To have our skin care products
in the No. 1 Historically Black Colleges and Universities
(HBCU) in the country is an extreme honor. Many
off-campus people have traveled to ELEMENTS to
purchase products. This partnership has allowed us to
become a more recognizable brand. "
Carter says the company's physical store on East
Market Street in Greensboro has been able to create
opportunities to showcase other small businesses, host
events, and establish an affiliate program to pay others
for referring their products.
Campus Enterprises is in discussion with the
university's Willie A. Deese College of Business and
Economics to formalize the program, creating a
pathway for its entrepreneurial students. Through
this, the initiative would help guide the young
vendors in terms of business interaction as well as the
development process from concept to implementing
a ready-made product for purchase, promotion, and
other means of marketplace acumen.

WO N D E R F U L LY M A D E
C A N D L E CO M PA N Y
Wonderfully Made Candle Company, a line of
seasonal candles from junior business management
student Latyya McIntyre, became available
in ELEMENTS in the fall 2020. The collection
includes autumn-scented favorites like Roasted
Marshmallow, Pumpkin Chai, and even the
Buttercream Cake-based Nineteen.
" Over the summer, I had reached out to Chancellor
[Harold L.] Martin and introduced my company
to him, " said McIntyre. " He put me in touch with
Campus Enterprises, and from there I was able to
set up a meeting with ELEMENTS and discuss a
business opportunity. "

B L AC K B E LT S OA P CO M PA N Y
SW E E T S BY A L E X A N D R I A
Alexandria Marrow has been in the business of
making all-natural cupcakes since the age of 13. She
enrolled in NC A&T in 2017, Sweets by Alexandria,
Marrow's titular business, has been in ELEMENTS,
due to " a recognized need for quality sweets on
campus, " Marrow's words.
Available flavors for sale include vanilla, chocolate,
and red velvet. Red velvet was the number one seller.

Black Belt Soap Co., another NC A&T-affiliated
product in ELEMENTS, is a line of natural skincare products and body creams by Temeka L.
Carter, Ph.D., professor of liberal studies and
coordinator of women's studies at NC A&T. The
Black Belt Soap Co.'s partnership began with
ELEMENTS fall 2018.
According to the company's website, Black
Belt Soap Co. donates part of their proceeds to
support underserved communities in The Black
Belt region of Alabama, the namesake of where
Carter was born.

En trepreneurship | CAMPUS DINING TODAY

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