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approval. " Yes, that's definitely what we need. "
But, data is only as valuable as the insight or
actions it directly facilitates, and intentional
engagement of relevant metrics will define
success in this tumultuous environment.
A consistently applied technology solution can
yield key business insights that allow caterers
to successfully manage their business:
* Product Movement - Analysis of product
movement trends over time, specifically
from 2019 through reopening, provides
two significant outcomes.
› First, this data reveals the specific
products and packages that have
increased appeal to consumers in
the current market, allowing for
promotion, optimization (production
and cost), and expansion of those
menu categories.
› Second, products that are emerging
as market drivers can be the focus
of detailed contribution analysis to
maximize profit.
* Event Metadata - Understanding current event-type trends is
progressively more important during market transition. From
day-part and service style specifics to order lead time, guest
count, and venue, fact-based order data offers caterers a
roadmap for management.
* Cost and Pricing - In the face of product and supply costs that
are changing daily, it is no longer possible to combine pricing
stability with the full range of traditional catering offered before
the pandemic. Instead, concise production and package-cost
reporting foster a consistent understanding of how pricing and
menu mix must be adjusted to preserve growth.
MANAGE THAT MENU
Failure to perceive and adapt to the rapidly shifting catering market
will alienate customers, stifle effective event execution, and prevent
profitable growth. thoughtful, even aggressive, menu management
provides an opportunity to present appealing offerings that also protect
a catering operation's interests. Caterers must identify menu options
that can be simply produced, individually packaged, readily customized,
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CAMPUS DINING TODAY | tHe lIGHt SWItCH

CampusDiningTodaySpring2022

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