Fall 2023 Campus Dining Today - 63
Engaging with Spartans
from the start
Vendors invited to MSU fall welcome event
Leah Ball
communications manager,
Michigan State University
Culinary Services
Late August is an exciting time in East Lansing, with students returning
to campus and a fresh group beginning their journey at Michigan State
University (MSU). Among the many skills they learn is how to get the
most value from their dining plan.
In 2022, the MSU Culinary Services team incorporated vendor partners
into a fall welcome event, providing a unique opportunity for them to
engage with Spartans. Additionally, inviting the product experts allowed
the department to educate students on their dining plan and showcase
the array of items that are available for them to mix and match to create
a meal.
MSU dining plans feature Combo-X-Change, which is commonly referred
to as CX or combo. With their dining plan, students, faculty, and staff can
redeem CX meals at more than 30 locations across campus, including
food service partners like Starbucks, Panera Bread, Panda Express, and
Subway.
Combo-X-Change is highly popular among dining plan holders, with
about 3.6 million of the meals being redeemed in fiscal year 2023. A
typical CX pairs together a beverage, entrée, and side item or snack
to create a meal. As Spartans become comfortable with the concept
of combo-ing, they naturally explore different locations, create unique
combinations, and discover their favorites.
What better way to introduce the program than to expose students to
it from the start? During the Fall Welcome Spartan Spectacular, which is
an event coordinated by many departments across campus, the Culinary
Services team provides outdoor food service, weather permitting.
Vendors were invited to participate in the event for the first time in 2022,
complementing MSU's food service, which consisted of hot dogs, a BBQ
jackfruit sandwich, cookies, an allergen-friendly dessert, and bottled
water.
At the event, signs, flutter flags, and other marketing pieces were on
display to explain CX concepts, like the color coding of products. 'A' items
are considered beverages; 'B' items are entrées; and 'C' items are sides
EXCITING EVENTS AND ENGAGING OCCASIONS
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Fall 2023 Campus Dining Today
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