Summer 2024 Campus Dining Today - 62

Planograms
You've decided on your products and your
merchandising strategies. I would start with a floor
plan, a " look down " at your locations with your shelving
gondolas, coolers, and register area. You will need to
label sections with the categories you intend to have:
candy, gum, salty snacks, grocery, etc. Then, each section
of shelves needs a planogram, basically, a listing of what
goes where on each shelf. If a section has six shelves,
start with the top, left to right, and start listing what you
want on them, based on your strategy, and work your
way down. You will need to have some ideas of how
wide the products are and estimate how many you can
fit on a shelf. It does require some trial and error. Many
planograms have started on a napkin and can evolve
into an Excel spreadsheet; there is software available as
well. Suppliers usually have basic planograms, but I have
found that our unique merchandising needs are often not
addressed on planograms intended for a typical c-store.
The planograms can include the item description, retail
price, order number, universal product code (UPC), size
of the product, and pack size. This takes time, but it's a
road map to your location and product sets and can be
especially useful for consistency and planning. When it
comes to planogramming, working top down is usually
desirable, as top shelves typically contain products you
want to sell more. But when actually setting these up
with product, you will find that working from the bottom
up is more favorable. Start at the bottom, place your
products, or " spacers, " if needed. (You'd be surprised
how useful a bottle of water is for height and a nutrition
bar for width.) Once complete, you will want to place the
next shelf, just above the highest-level product on that
shelf, with just a little space to spare. Too little space, and
items won't fit; too much space and you're " selling air. "
Gaps don't sell products. And, when you use products
to measure spaces that don't really belong there, turn
them backwards-that's the universal signal to any
merchandiser that you are using a spacer.
As you can see, pricing and merchandising can go handin-hand.
There are numerous strategies you can
implement, depending on your revenue needs. Don't be
afraid to experiment. Pricing and the places products
are sold can dramatically shift sales. So, your product is
on the shelves and selling-wow! Next, we'll cover how
to measure those successes, and the not-so-successes,
when we review product and category reports. §
62
CAMPUS DINING TODAY | RETAIL 101

Summer 2024 Campus Dining Today

Table of Contents for the Digital Edition of Summer 2024 Campus Dining Today

Summer 2024 Campus Dining Today - 1
Summer 2024 Campus Dining Today - 2
Summer 2024 Campus Dining Today - 3
Summer 2024 Campus Dining Today - 4
Summer 2024 Campus Dining Today - 5
Summer 2024 Campus Dining Today - 6
Summer 2024 Campus Dining Today - 7
Summer 2024 Campus Dining Today - 8
Summer 2024 Campus Dining Today - 9
Summer 2024 Campus Dining Today - 10
Summer 2024 Campus Dining Today - 11
Summer 2024 Campus Dining Today - 12
Summer 2024 Campus Dining Today - 13
Summer 2024 Campus Dining Today - 14
Summer 2024 Campus Dining Today - 15
Summer 2024 Campus Dining Today - 16
Summer 2024 Campus Dining Today - 17
Summer 2024 Campus Dining Today - 18
Summer 2024 Campus Dining Today - 19
Summer 2024 Campus Dining Today - 20
Summer 2024 Campus Dining Today - 21
Summer 2024 Campus Dining Today - 22
Summer 2024 Campus Dining Today - 23
Summer 2024 Campus Dining Today - 24
Summer 2024 Campus Dining Today - 25
Summer 2024 Campus Dining Today - 26
Summer 2024 Campus Dining Today - 27
Summer 2024 Campus Dining Today - 28
Summer 2024 Campus Dining Today - 29
Summer 2024 Campus Dining Today - 30
Summer 2024 Campus Dining Today - 31
Summer 2024 Campus Dining Today - 32
Summer 2024 Campus Dining Today - 33
Summer 2024 Campus Dining Today - 34
Summer 2024 Campus Dining Today - 35
Summer 2024 Campus Dining Today - 36
Summer 2024 Campus Dining Today - 37
Summer 2024 Campus Dining Today - 38
Summer 2024 Campus Dining Today - 39
Summer 2024 Campus Dining Today - 40
Summer 2024 Campus Dining Today - 41
Summer 2024 Campus Dining Today - 42
Summer 2024 Campus Dining Today - 43
Summer 2024 Campus Dining Today - 44
Summer 2024 Campus Dining Today - 45
Summer 2024 Campus Dining Today - 46
Summer 2024 Campus Dining Today - 47
Summer 2024 Campus Dining Today - 48
Summer 2024 Campus Dining Today - 49
Summer 2024 Campus Dining Today - 50
Summer 2024 Campus Dining Today - 51
Summer 2024 Campus Dining Today - 52
Summer 2024 Campus Dining Today - 53
Summer 2024 Campus Dining Today - 54
Summer 2024 Campus Dining Today - 55
Summer 2024 Campus Dining Today - 56
Summer 2024 Campus Dining Today - 57
Summer 2024 Campus Dining Today - 58
Summer 2024 Campus Dining Today - 59
Summer 2024 Campus Dining Today - 60
Summer 2024 Campus Dining Today - 61
Summer 2024 Campus Dining Today - 62
Summer 2024 Campus Dining Today - 63
Summer 2024 Campus Dining Today - 64
Summer 2024 Campus Dining Today - 65
Summer 2024 Campus Dining Today - 66
Summer 2024 Campus Dining Today - 67
Summer 2024 Campus Dining Today - 68
Summer 2024 Campus Dining Today - 69
Summer 2024 Campus Dining Today - 70
Summer 2024 Campus Dining Today - 71
Summer 2024 Campus Dining Today - 72
Summer 2024 Campus Dining Today - 73
Summer 2024 Campus Dining Today - 74
Summer 2024 Campus Dining Today - 75
Summer 2024 Campus Dining Today - 76
https://www.nxtbook.com/nacufs/NACUFS/campusdiningtodaynationaledition2024
https://www.nxtbook.com/nacufs/NACUFS/summer-2024-campus-dining-today
https://www.nxtbook.com/nacufs/NACUFS/spring-2024-campus-dining-today
https://www.nxtbook.com/nacufs/NACUFS/winter-2023-campus-dining-today
https://www.nxtbook.com/nacufs/NACUFS/cdt-summer-2022
https://www.nxtbook.com/nacufs/NACUFS/cdt-national-conference
https://www.nxtbook.com/nacufs/NACUFS/campusdiningtodayspring2023
https://www.nxtbook.com/nacufs/NACUFS/cdt-fall-2022
https://www.nxtbook.com/nacufs/NACUFS/cdtsummer2022
https://www.nxtbook.com/nacufs/NACUFS/campusdiningtodayspring2022
https://www.nxtbook.com/nacufs/NACUFS/campusdiningtodayfall-winter2021
https://www.nxtbook.com/nacufs/NACUFS/campusdiningtodaysummer2021
https://www.nxtbook.com/nacufs/NACUFS/campus-dining-today-spring-2021
https://www.nxtbook.com/nacufs/NACUFS/Winter2020
https://www.nxtbook.com/nacufs/NACUFS/summer2020campusdiningtoday
https://www.nxtbook.com/nacufs/NACUFS/Spring2020
https://www.nxtbookmedia.com