Winter 2023 Campus Dining Today - 20

101:
Retail
Is there a shelf mechanic in the house?
Part 2 in an ongoing educational series on retail in campus dining
Dennis Meersdom
retail category manager and
vending coordinator,
Michigan State University
" Shelf mechanics " is a phrase I like to use because I feel
" shelving " doesn't cover the depth of the topic. So, what's the
big deal with shelving? It serves as the plate on which all retail
products at a location are displayed. Some of you may have
inherited existing shelving, which is common. Others will need or
want to order shelving units, so we'll cover key concepts that will
assist you with finding the perfect fit.
Custom shelving
First of all, I recommend staying away
from custom shelving. Typically used
by designers and contractors during
renovations or new builds, custom
shelving is created to win design
awards. In my experience, custom
selections are not practical and
can often be more expensive than
traditional shelving used in retail.
Purchasing custom shelving will usually
lead to purchasing more traditional
options in the long run.
Durability & exchangeability
What should you look for when it comes to shelving? Well,
there are a number of great choices out there. If you
Google options and visit nearby retailers, you'll see
many popular manufacturers and brands. Durability and
exchangeability are the most sought-after aspects of retail
shelving. You need them to be durable for several reasons.
Swinging backpacks can wreak havoc in a retail store, and
these shelves will be filled over and over again. They come
in a variety of colors, including black, tan, gray, and white,
as well as a variety of sizes.
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CAMPUS DINING TODAY | RETAIL 101

Winter 2023 Campus Dining Today

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