2025_JanFebCJ - 19

MEMBER SPOTLIGHT
and the development of a cloud-based
platform that supports product search,
sales, warehousing, warranty processing,
and CRM. "
It all started back in 2003, when Sep
entered the radiator industry working
at a shop in Vancouver and gaining
foundational experience. He then
co-founded his own business with a
partner in 2004, focusing on heavy-duty
truck radiator repairs, installation, and
air conditioning diagnostics and services.
In August 2010, Sep established Cool
Heat Truck Parts, opening its doors in
Langley, British Columbia. " By 2011, I
sold my shares in the radiator shop and
redirected my focus to radiator wholesale,
firmly establishing a presence in Langley, "
Sep explained. " Since then, I've been
managing distribution across Canada
and the Western U.S. while advancing
radiator design and engineering-
particularly in reverse engineering and
product enhancement to meet evolving
industry demands. "
In 2013, Sep's brothers, Rob and Saul,
joined the business, helping expand
CHTP's reach and solidify its reputation.
Today, the 17-member team embodies
excellence, innovation, and customer
focus. CHTP also prioritizes sustainability,
diversity, and environmentally friendly
practices, embedding these values into its
operations and long-term goals to drive
innovation and make a positive impact.
Now heading into their 15th year, Sep
admits the road hasn't always been easy.
" The most significant challenges we face
today include persistent supply chain
disruptions since the pandemic, which
continue to affect product availability, "
said Sep. " Additionally, market trends
show a rising demand for lower prices,
often prioritizing cost over quality, which
can impact both product longevity and
customer satisfaction. "
So what's the secret to success?
According to Sep, part of the answer
is patience. " The radiator industry
is unique-large in market potential
yet relatively small in terms of player
January/February 2025 | THE COOLING JOURNAL | 17
size. Success here requires patience
and a strong commitment to building
trust with customers, as this industry
values long-term relationships and
quality assurance. "
Some of those long-term relationships
have stemmed from Sep's connections in
NARSA. " I first connected with NARSA
at the AAPEX trade show in 2007, and
I had already been a member for five
years. My involvement with NARSA has
been invaluable in building industry
relationships and staying on top of
industry trends and innovations. Engaging
with NARSA has offered a deeper
understanding of the industry's breadth
and potential. The shared experiences
and insights have been a great learning
resource, highlighting both the challenges
and opportunities within our field. "
Sep also attended NARSA's International
Tour to Poland in September 2024,
marking his first participation in an
International Tour. " Visiting Poland
was transformative-not only because
it was my first time in the country, but
also because it opened my eyes to the
incredible advancements shaping our
industry on a global scale, " said Sep.
" Experiencing Poland's rich culture and
meeting its warm, innovative people
added a personal dimension to the
journey. Touring facilities like Valeo, BSPL,
and SECO/WARWICK was inspiring; I
saw firsthand how these companies have
leveraged cutting-edge technology and

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