Jetrader - Winter 2018 - 16
to local economies and currency pressures -
and maybe some supply/demand imbalances,
as well. And we'll adjust flying accordingly,
but we're seeing strong macro performance
across the network. Again, we have the right
international partners, and that gives us a lot
of flexibility to adjust to market conditions.
Ultimately, our factories are our aircraft.
They're mobile, and we can easily re-allocate
capacity if needed. I think our recent performance speaks for itself as to our ability
to adjust to market conditions as needed.
Jetrader: Recently, Delta has talked about
technological innovations like biometric terminals and enhancing passenger
experience through big data. How do
you envision technology impacting the
future of air travel?
GW: To put it in perspective for Delta, we
have three brand attributes internally that
we focus on: The first is reliability, which
is operational performance; the second
is thoughtfulness, which is the customer
experience; and the third brand attribute is
innovation. It's really important to Delta's
model, but innovation - if you step back
and think about it - is changing at the
fastest rate we've ever seen during our
lifetime, but the speed of that innovation
is, ironically, the slowest that we'll see for
the rest of our lives.
We believe that every company ultimately
is a tech company, whether they know it
or not, so we have to constantly innovate.
And we've worked to institutionalize innovation at Delta, and I know that sounds
odd. We've established an innovation center
that we call The Hangar on the campus of
Georgia Tech in Atlanta. It serves as the
intersection of Delta employees, Georgia
Tech students and professors, along with
startup companies. The Hangar, then, has
developed a lot of innovative applications
like the biometric terminals where we're
going to have the first facial biometric
terminal in Atlanta's international concourse F by the end of the year, and all the
way to inflight entertainment systems. We
have developed, through The Hangar and
Delta Flight Products, a wireless in-flight
entertainment system that will come on our
new A220s, along with the A330neos next
year. We're really focused on the application of technology, and it's all aimed at
creating a frictionless customer-service
experience. But we make sure we don't just
chase shiny objects for the sake of chasing
shiny objects.
16 The official publication of the International Society of Transport Aircraft Trading
10/10/17
882469_Kellstrom.indd 1
7:35 PM
http://www.kellstromaerospace.com/
Jetrader - Winter 2018
Table of Contents for the Digital Edition of Jetrader - Winter 2018
Message from the President: Douglas W. Runte, CFA
Calendar/News
Q&A: Gil West, Senior Executive Vice President and Chief Operating Officer, Delta Air Lines
Sunny Skies and Silver Linings
Aviation Insights Q&A: Ruth Kelly, Chief Executive Officer, Goshawk Aviation
From the ISTAT Photo Archives: ISTAT Holiday Receptions
Aviation History: The British Aircraft Corporation TSR-2
Aircraft Appraisals: Boeing 787-9/Airbus A350-900
From the ISTAT Foundation: Building a Strong Foundation
Advertiser Index
Advertiser.com
Jetrader - Winter 2018 - Intro
Jetrader - Winter 2018 - cover1
Jetrader - Winter 2018 - cover2
Jetrader - Winter 2018 - 3
Jetrader - Winter 2018 - 4
Jetrader - Winter 2018 - Message from the President: Douglas W. Runte, CFA
Jetrader - Winter 2018 - 6
Jetrader - Winter 2018 - 7
Jetrader - Winter 2018 - 8
Jetrader - Winter 2018 - 9
Jetrader - Winter 2018 - Calendar/News
Jetrader - Winter 2018 - 11
Jetrader - Winter 2018 - Q&A: Gil West, Senior Executive Vice President and Chief Operating Officer, Delta Air Lines
Jetrader - Winter 2018 - 13
Jetrader - Winter 2018 - 14
Jetrader - Winter 2018 - 15
Jetrader - Winter 2018 - 16
Jetrader - Winter 2018 - 17
Jetrader - Winter 2018 - Sunny Skies and Silver Linings
Jetrader - Winter 2018 - 19
Jetrader - Winter 2018 - 20
Jetrader - Winter 2018 - 21
Jetrader - Winter 2018 - 22
Jetrader - Winter 2018 - 23
Jetrader - Winter 2018 - 24
Jetrader - Winter 2018 - 25
Jetrader - Winter 2018 - 26
Jetrader - Winter 2018 - 27
Jetrader - Winter 2018 - Aviation Insights Q&A: Ruth Kelly, Chief Executive Officer, Goshawk Aviation
Jetrader - Winter 2018 - 29
Jetrader - Winter 2018 - 30
Jetrader - Winter 2018 - 31
Jetrader - Winter 2018 - From the ISTAT Photo Archives: ISTAT Holiday Receptions
Jetrader - Winter 2018 - 33
Jetrader - Winter 2018 - Aviation History: The British Aircraft Corporation TSR-2
Jetrader - Winter 2018 - 35
Jetrader - Winter 2018 - 36
Jetrader - Winter 2018 - 37
Jetrader - Winter 2018 - 38
Jetrader - Winter 2018 - Aircraft Appraisals: Boeing 787-9/Airbus A350-900
Jetrader - Winter 2018 - 40
Jetrader - Winter 2018 - 41
Jetrader - Winter 2018 - 42
Jetrader - Winter 2018 - From the ISTAT Foundation: Building a Strong Foundation
Jetrader - Winter 2018 - 44
Jetrader - Winter 2018 - Advertiser Index
Jetrader - Winter 2018 - Advertiser.com
Jetrader - Winter 2018 - cover3
Jetrader - Winter 2018 - cover4
https://www.nxtbook.com/naylor/ISTS/ISTQ0418
https://www.nxtbook.com/naylor/ISTS/ISTQ0318
https://www.nxtbook.com/naylor/ISTS/ISTQ0218
https://www.nxtbook.com/naylor/ISTS/ISTQ0118
https://www.nxtbook.com/naylor/ISTS/ISTQ0417
https://www.nxtbook.com/naylor/ISTS/ISTQ0317
https://www.nxtbook.com/naylor/ISTS/ISTQ0217
https://www.nxtbook.com/naylor/ISTS/ISTQ0117
https://www.nxtbook.com/naylor/ISTS/ISTQ0416
https://www.nxtbook.com/naylor/ISTS/ISTQ0316
https://www.nxtbook.com/naylor/ISTS/ISTQ0216
https://www.nxtbook.com/naylor/ISTS/ISTQ0116
https://www.nxtbook.com/naylor/ISTS/ISTQ0415
https://www.nxtbook.com/naylor/ISTS/ISTQ0315
https://www.nxtbook.com/naylor/ISTS/ISTQ0215
https://www.nxtbook.com/naylor/ISTS/ISTQ0115
https://www.nxtbook.com/naylor/ISTS/ISTQ0414
https://www.nxtbook.com/naylor/ISTS/ISTQ0314
https://www.nxtbook.com/naylor/ISTS/ISTQ0214
https://www.nxtbook.com/naylor/ISTS/ISTQ0114
https://www.nxtbook.com/naylor/ISTS/ISTS0613
https://www.nxtbook.com/naylor/ISTS/ISTS0513
https://www.nxtbook.com/naylor/ISTS/ISTS0413
https://www.nxtbook.com/naylor/ISTS/ISTS0313
https://www.nxtbook.com/naylor/ISTS/ISTS0213
https://www.nxtbookmedia.com