Jetrader - November/December 2013 - 22

Data Mining

maintenance program. This gives it real
value. It's not just what an operator
purports, but rather it is a reﬂection of
actual airplane condition and conﬁguration. This allows operators to anticipate
problems rather than react to them, and
it offers aircraft ﬁnanciers greater visibility of risks associated with aircraft
maintenance," Zolotusky said.

tools, but he acknowledged there are still
legitimate questions to be addressed.
"Technology isn't the problem," Norèn
said. "It's our ability to use technology to
enable a new way of doing business-the
business model and its changing processes.
That's the challenge."
Norèn said lessors are reluctant to pay
for additional costs associated with airplane
transitions, including those relating to
digital advancements.
The Digital Dilemma
"Who actually bears the burden-the
For advocates like Boeing's digital aviaoperator, the OEM?" Norèn asked. "The
tion leader Per Norèn, there's no contest
airlines have their digital 'vision.' We're
over the value offered currently by the new
now focusing on the vision of the 'digital
lessor.' We see an ecosystem where leasing companies are expanding. They'll own as
many planes as the operators themselves.
How do we help them with residual value
and lease transition problems?"
Norèn foresees a horizon of three to
ﬁve years before business imperatives pressure those reluctant toward digitalization
to embrace it.
"Digital will happen," Norèn said.
"The reality is that digital technology
allows faster transitions now and protects
residual values; it just needs to be widely
implemented. And everyone wins in that
scenario."
Meanwhile, lessors like ACG's Feren
remain waiting for the digital business
case to close.
USA: 954-421-2510
"There is a panacea out there someday
sales@tesllc.aero | www.tesllc.aero
4700 Lyons Technology Parkway | Coconut Creek, FL 33073
where Boeing's e-enabled architecture will
have airlines maintaining all the data in
the cloud and we can then really exploit
18/11/12 4:22 AM it," Feren said. "But the amount of conCAVU Aerospace Inc. provides
sistent, comprehensive digital data that's
customized fixed-base and mobile
available-and can be monitored-isn't
aircraft dismantling that makes
such now that you can leverage it across
economic sense.
the leasing platform."
Our services include:
Unlike the light speed of digital devel* Customized fixed-base aircraft dismantling
opment, the lessors' business cycle runs at
and recycling
* Customized mobile aircraft dismantling
a different pace, Feren said.
and recycling
"We kind of live in the next two to
* Complete asset and repair management
program "The R.A.M.P."
ﬁve years. OEMs live in the next 10-20
VISION IS CLEAR
* Individually designed and customized
years because theirs is a much longer-cycle
consignment programs
word," Feren said. "It's a great topic for the
* Aircraft purchasing and purchase
leaseback programs
people at ISTAT to take on about what's
Don't sacrifice your valuable resources or time.
the art of the possible (for digital), where
Experience the level of efficiency, service and
we should get started, and how we have
cost-savings you deserve.
some common standards or practices that
www.cavuaerospace.com | 870-224-0700
allow things to get deployed."

For bankers and lessors who aren't moved
as easily as the operators by the beneﬁts
of digital data, the manufacturer points
them to the different world enabled by
the elimination of the heavily hands-on
aspects of today's industry digitalization.
"Some data today still relies on manual entry," Zolotusky said. "Because of
the rapidly expanding data sets coming
off planes, we now have the capability to mine this data-take the electronic ﬂow coming off the airplanes and
use it to satisfy the aircraft regulatory

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THE

Thanks to Boeing for supplying editorial
content for this article.
22 The ofﬁcial publication of the International Society of Transport Aircraft Trading
07/10/13

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1:41 PM

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Jetrader - November/December 2013

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