Canadian Retailer - Winter 2015 - 8

RETaIl cuRRENTs
Rcc's cEo dIaNE J. BRIsEBoIs MaRks 20 yEaRs oF REMaRkaBlE RETaIl INdusTRy sERvIcE

For the past two decades, the Canadian retail industry
has enjoyed the oversight and unapologetic advocacy of
one of the association world's most passionate and energetic leaders: diane J. Brisebois. and members can look
forward to many more years of her devoted leadership.
Serving as Retail Council of Canada's (RCC)
President and Ceo for the past 20 years, Brisebois has
led the industry with a keen and thorough understanding of the needs and challenges of retailers of all sizes
right across the country. Her dedication, commitment
and unabashed support for the industry has engendered a deep sense of trust and appreciation among
RCC members and non-members alike.
The association recently gathered to recognize the
immense contribution that Brisebois has made to
the continued health and growth of Canadian retail,
hoW caNadIaNs shop

eliciting reaction from others
within the industry.
"She's amazing," says anna
Martini, Chair of RCC's Board
of directors. "Her desire to
move the industry forward and
the attention that she pays to
the issues faced by all retailers
is unequalled. She's a credit to the association and the
greatest ambassador that the Canadian retail industry
has ever had the pleasure of working alongside."
RCC, its Board of directors, partners and members
congratulate Brisebois concerning 20 years of excellence and encourage her to continue adding to her
long list of outstanding achievements on behalf of the
entire Canadian retail industry.

hoW To TakE advaNTagE oF shoppINg caRT aBaNdoNMENT

in a recent survey conducted by accenture,
responses from today's Canadian consumer reveal that they are accepting of new and
different mediums with which to shop, and
are actively seeking them out to enhance
their shopping experience.

Retailer tracking reveals that the primary
reasons that digital shoppers abandon
their carts are:

28%

UnexpeCTed
Shipping CoSTS

The survey revealed that:

74%

63%

Nearly three-quarters
of Canadian consumers
research online before
purchasing in-store

16%

Nearly two-thirds
purchase product
online after reviewing
them in-store

30% or three in ten Canadians use their mobile
device to assist their in-store shopping

Those who use their mobile device to assist their
shopping experience gave the following reasons
that compel them to:
17% Avoid crowded stores
14% Find better discounts or deals
14% Shop with more convenience

wAS jUST
CondUCTing
ReSeARCh

23%

hAd To CReATe A
new USeR ACCoUnT

13%

pAymenT SeCURiTy
ConCeRnS

12%

ConFUSing CheCkoUT

8%

CoUldn'T Find
CoUpon Code

ecommerce is more popular than ever, and retailers are fixated
on figuring out how to get shoppers through the funnel with less
friction. as much as retailers concern themselves with boosting
conversion rates and average order values, shopping cart abandonment keeps some up at night. a July 2014 Retention Science
survey of US online retailers found that 53.8% of retailers actively
tracked shopping cart abandonment metrics.
The survey also revealed that all is not lost with respect to cart abandonment,
especially for the 25-34 year-old demographic:

12% Take advantage of improved technology
11 % Receive mobile text reminders on sales
9 % Receive alerts for in-stock items
Source: Accenture

8|

caNadIaN RETaIlER | Winter 2015

72

%

The percentage of those surveyed between 25-34 years of
age indicate that they would be open to retargeting that clued
them into discounts-they want to know when their favourite
items are on sale.
Canadian Retailer - Winter 2015

Table of Contents for the Digital Edition of Canadian Retailer - Winter 2015
